Peugeot continues to be a popular brand in the United Kingdom in 2013, posting a new car registration figure of 105,435 in the year, around 6,000 more than in 2012. The model in high demand in 2013 was the all-new Peugeot 2008 crossover, which was launched in July. Since then, 3,792 units of the 2008 crossover have been registered, which is around 35% above the target.
For the supermini segment where the Peugeot 207 and 208 competes, combined registrations reached over 45,000 units, compared with 35,000 in 2012. Peugeot 208 registrations were 38,616 in the UK in 2013. Combined, the 208 and 2008 sales represented a B-segment surge of 28%.
Likewise, the high-performance 208 GTi and XY models accounted for 10% of the model’s volumes. Both vehicles boast of orders that are significantly higher than expected targets, with the GTi having orders that are 60% beyond target.
In the retail segment, Peugeot saw registrations increase by 6,637 over 2012. In a market up 15.6%, Peugeot was up 15.8%. Peugeot dealers saw high demand for higher specification cars, like the Allure and Feline models, which are up by 30 percent. This highlights the success of Peugeot’s brand strategy of moving up market and brand strengths by creating high quality, well-specified cars at value for money pricing.
Peugeot posted strong demand for its offerings in the LCV market, where it boasts of annual registrations at 21,409 units, representing a 7.7-percent market share. “During the last 12 months we have implemented a strategy which, backed by great new product, included a planned reduction in volumes in certain sections of the business, such as national daily rental,” remarked Neil Moscrop, Sales Director at Peugeot UK.
Right from the commencement of the project, the technical options for the Peugeot 208 – internally known as the A9 project – were guided by the PSA Group's platform 1. This should allow the Peugeot 208 to achieve an efficient "architectural performance," which in turn results to a compact, aerodynamic, light and spacious vehicle.
Both the front and rear overhangs of the new Peugeot 208 are shorter by six centimeters and 1 cm respectively. These dimensions, along with lighter weight, allow the new 208 to have better-looking proportions while improving its agility and practicality.
To make the new Peugeot 208 lighter, the carmaker launched a true "hunt to eliminate excess weight." This lighter weight means that the new Peugeot 208 consumes less fuel and boasts of greater dynamic performance and passive safety.
These traits influenced the components, parts and techniques implemented – like the size of the front subframe, the aluminum front beam-absorber, laser welding of the roof, soundproofing of the engine at source as well as the employment of VHSS and UHSS (Very High Strength Steel and Ultra High Strength Steel) panels. Thanks to these, the new Peugeot 208 is lighter by 110 kg than the Peugeot 207 with the same 1.4l HDi engine. It is up to 173 kg lighter than the 207 with the entry level petrol engine of similar power level. This means that the Peugeot 208 could be as light as 975 kg.