Peugeot’s latest TV ad focuses on ‘Just Add Fuel’ offer

Article by Anita Panait, on December 25, 2012

If you need a new car, would you care about things that are not really necessary? This is the message that Peugeot wants to convey on its latest TV commercial, which will be unveiled on Christmas day. The commercial introduces the audience to Gary and his lost cat.  A young couple driving a new Peugeot 208 then appears, but they don’t seem to be interested in Gary and his lost cat.

Well, they have a reason not to, as they don’t even know Gary or his cat. With the commercial, Peugeot is saying that one should not worry about things that don’t affect him, just like when buying a new car – a customer just needs to focus on what he really needs.

This is underscored by Peugeot’s distinct ‘Just Add Fuel’ offer, which promises to take the stress out of running a car. Peugeot offers to look after a customer's insurance, servicing & warranty, road tax and roadside assistance for one fixed monthly payment.

Back to Peugeot’s TV commercial, it starts by saying “Ever wondered what cats do all day?” For provide a glimpse of that, Peugeot installed a ‘Cat Cam’ to Gary’s cat to find out exactly what is going about its daily “cat business.”

It then shows that Gary’s cat is really neither lost nor missing, but is only doing what he does normally as a feline creature – climbing and jumping walls, hiding under vehicles and visiting some neighborhood chickens. He is not missing and he is all right. Well, the commercial doesn’t just show about the life of a ‘missing cat,’ it tells an important lesson: do not worry about things as they look after themselves, just like buying a new Peugeot exclusively with the ‘Just Add Fuel’ package.

Active, sensitive, responsive, sporty, saturated energy, innovative jump – these words and expressions were among the A9 project specifications. The developers and engineers were successful in pursuing its meaning by using it to inspire the Marque’s design. From its lowered overhangs, small silhouette, and the smooth lines between the windscreen pillar and the bonnet, the car’s aesthetic cues were reinvented in its main attributes and in all of its details.

A truly passionate front face

The front face of the Marque, considered as its most genuine signature, shows its charismatic character. Its charming expression is richer and more modern and is equipped with more innovative features such as LEDs and a light guide that accentuate the headlamp unit, day in and day out. Special attention is also given to other elements including the treatment provided to the foglamp settings.

With regard to the grille, it is designed like a real floating component. As a matter of fact, it looks like it has detached itself from the car’s build and has floated in the air, especially with the chrome surround of precise sections.

Inside the grille, a sophisticated mesh and chrome bars highlight the richness and modernity of the line. This original design clearly support the idea of ecological efficiency – the air intake’s optimal size shows an indication of its fuel consumption. Finally, the front aspect is rigid and alert, smooth and gentle, innovative and exciting, natural and elegant.

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Topics: peugeot, advertising



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