Pininfarina CEO believes China will be firm’s biggest market by the end of 2012

Article by Christian A., on May 8, 2012

Pininfarina CEO Silvio Pietro Angori believes that China will be the automaker’s biggest market by the end of 2012, beating Germany. Currently, China and Germany each offers around 35% of the revenue of the Italian design house. Meanwhile, Italy generates around 20% while the remaining percentage is from the other markets.

Having arrived in China in 1996, Pininfarina is the first Western design house to collaborate with Chinese automakers. Several of its Chinese clients are Jianghuai Automobile Co., Shenyang Brilliance Jinbei Automobile Co., China FAW Group Corp., Chery Automobile Co., Great Wall Motor Co., SAIC Motor Corp. and Beijing Automotive Industry Holding Corp. Several Chinese automakers depend heavily on Pininfarina for car design.

At the Beijing show, Angori said that Pininfarina has designed about 80% of the product lineup of Brilliance. Furthermore, Pininfarina held a major role in the design of Chery’s two high-volume models -- the Chery A3 compact and the Chery Tiggo compact SUV. In 2010, Pininfarina established a subsidiary in suburban Shanghai. Angori said that its staffing in China over the next few years will expand considerably in order to support the growth of its business in the country.

Topics: pininfarina, ceo, china

If you liked the article, share on:

Comments

Recommended

Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Subaru has already announced that the all new Impreza will be out by fall this year. The 2018 model year not only gets a number of new upgrades, but it...
by - July 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries