After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they should shell out to purchase a unit of this 600-hp four-seater hybrid coupe. Sorry to say, but Polestar isn't planning to sell its first production model in a conventional manner. Not yet at least.
According to Polestar’s plan, customers could get hold of its Polestar 1 performance coupe only through its subscription plan. This means that no one will be able to buy the Polestar 1 coupe, but instead they have to become subscribers to the company’s plan. The subscription plan is good for two to three years. Once the subscription period has expired, a subscriber has to return the Polestar 1 to the company, or its representatives would knock on his or garage to pick up the performance coupe.
As for the returned model, it would be refurbished to return it to its near-pristine state, and would then be made available as a pre-owned model also through a subscription plan.
Polestar’s subscription plan for the Polestar 1 could be similar to that being offered by Volvo – the Care by Volvo subscription program that was just announced last month. According to the Swedish carmaker, Care by Volvo delivers all of the benefits of ownership sans the administrative hassle. First available on the XC40 from launch, the Care by Volvo subscription service reinvents the traditional model of car ownership.
Down payments, price negotiations and local price differences won't matter anymore as customers only have to pay a monthly flat-fee subscription. Depending on the region, Care by Volvo would provide customers access to a number of digital concierge services like fuelling, service pick-up, cleaning and e-commerce delivery to the car. In the United Kingdom, the Care by Volvo comes with a monthly subscription fee of about $850. This would entitle subscribers to drive a new Volvo XC40 subcompact crossover, with the carmaker footing the bill for maintenance, insurance as well as wear-and-tear items such as tires.
Polestar hasn’t discounted the possibility that the new Polestar 1 would be offered for sale in the traditional meaning of the word. If that happens, a customer may have to shell out between EUR130,000 ($153,000) and EUR150,000 ($177,000), according to Duncan Forrester, Polestar’s Vice President, Global Head of Public Relations and Communications.
Those who want to avail of the company’s subscription program and get behind the wheel of a new Polestar may now order. However, subscribers would only receive delivery of the Polestar by the second half of 2019. Initially, only around 500 examples will be available annually. It is expected that 300 Polestar 1s will be allocated to China, 100 examples will arrive in Europe, and another 100 units will go to North America.