Infiniti revealed that tomorrow it will be presenting two models, both of which have those striking new faces. These two have been designed to have a “good and evil” pairing with the objective of being able to seduce while also shock. The two models are the Infiniti Q50 and the QX70. Both of them are first one-off models that resulted from the creative partnership of two exceptionally premium brands. Specifically, this is the well-known leather and furniture specialist of Italy, Poltrona Frau, and the luxury performance automaker Infiniti.
According to Shiro Nakamura, who is the Chief Creative Officer of Infiniti, the project was a great chance for two luxury and premium brands to be able to work together. This particular project, he added, began in a natural manner and is mainly founded on the respect and admiration each brand had with their respective vision and spirit.
The design team at Infiniti was inspired by the modernity displayed by Poltrona Frau, he continued, as well as the awe-inspiring craftsmanship and the excellent historic heritage. Nakamura continued by saying that with the two brands having a common goal, it was important that the result would be exhibited as pure artwork. In addition, it needed to be shown at a special event as part of the Salone Internazionale del Mobile di Milano.
Thus, he said, the public will have a challenging opportunity to be able to experience the dominant brand expression of Infiniti. Indeed, even with what appears to be polar opposite qualities, this “good and evil” theme reveals the same obsession as it relates to passion and precision that distinguishes the two brands.
In a statement, Infiniti’s Executive Design Director Alfonso Albaisa shared that the Q50 and the QX70 already have strong personalities. Under this project, these qualities became even more vivid. As such, he continued, they managed to capture in a perfect manner not only the provocative nature of the brand but even the duality of modern outcomes and traditional practices.
Albaisa said further that by being able to work with Poltrona Frau under a creative collaboration, this has allowed the brand to open the door into a world of craftsmanship and design, something that is usually not part of the luxury automotive establishment. Meanwhile, Piero Valentini, currently the Managing Director of Interiors in Motion division at Poltrona Frau, disclosed that the company has been known, for at least a century, when it comes to leather furniture.
Extending these to an automotive project done for Infiniti, he added, was undoubtedly a natural move. Looking at the models, the distinct look is mainly due to the color schemes. All of which have been clearly inspired by the hues coming from Pelle Frau Colour System leather used in home furniture. This reinforces even more the relationship the automotive world has with high-quality furniture design.
Starting with the Q50, the exterior comes in Zinco with that Lava (which is light blue) contrast, giving it the impression of a knight in shining white armor. These two colors were chosen as they are typically associated with furniture by Poltrona Frau rather than autos. The wheels come in while and a satin finish trim is evident. Rounding off the look is the leather-trimmed exterior mirrors in pure white.
With the QX70, designers at both Poltrona Frau and Infiniti went ahead with Pelle Frau Soul Salomon Black. This is then contrasted with Ribes, which is a dark blackberry red. Ribes was utilized as well on the exterior highlight color, grille slats, and the lower sections of the bumper. The roof rails on the other hand have Ribes leather trimming. These set off the black satin trim, special black body, and the 21-inch black wheels perfectly.
Both models have also been fitted with the softest of furniture-grade leather from Poltrona Frau. This particular leather is the result of the company’s well-known 21-step tanning process. As such, not only is an exquisite look guaranteed but there is that unmistakable feeling of sensuality. A total of 20 hides, measuring around 100 square meters, were utilized in each model with all the hides coming from cattle raised in Arzignano, which is near Vicenza.
Further, 100 various leather sections were hand-cut and even hand-applied to each of the model. The sizes of the sections vary beginning from the small trim located within the gearshift paddles and all the way to the large headlining. Each surface of the two models in fact has been given the full Poltrona Frau treatment.
The cutting, sewing, and wrapping needed three specialists working around 500 hours for each model. Being the “good” model, the Q50 shows pure hybrid power and this is mirrored through the shiny white body with the interior shows the softest of white leather. The “dark side” meanwhile is the QX70 which is powered with the V8 engine. If the Poltrona Frau Q50 is described as innocent then the Poltrona Frau QX70 is mean, comes in black, and is truly menacing.
These two models will be officially unveiled at the exclusive Poltrona Frau event to be held in Milan. This is part of the 2014 Salone Internazionale del Mobile di Milano, the world renowned Milan Furniture Fair, which begins on April 8 and ends April 13. The two one-off models were transformed using materials and methods from Poltrona Frau’s award-winning furniture collection.
The work itself was conducted at the headquarters of Poltrona Frau, located in in Tolentino, Italy. However the two models can first be seen during the exclusive media/VIP event at the Fonderie Napoleoniche exhibition building in Milan. This will correspond with the exhibition of the architect Sir Nicholas Grimshaw, which will be held at the same time as the Milan Furniture Fair. The four-door compact sedan Q50 will be offered, as mentioned, in a hybrid form. However petrol and diesel versions will be included as well.
Q50 itself comes with cutting-edge technology that is combined with modern luxury. No wonder that ever since the Q50 went on sale in Europe back in 2013, it has been the brand’s most successful model so far in the continent. For those familiar, the QX70 was previously known as the Infiniti FX. This model is considered as the original and first sports car SUV. The design is truly iconic and the high performance features are well known as one of the best in many countries worldwide.