Porsche and VW considering the revival of Auto Union

Article by Christian A., on August 25, 2010

The merger of Porsche and VW could earn them a 77-year old name called Auto Union, a name that was popularized by the success of the Silver Arrows grand prix cars of the 30s. It was revealed that the historic name was being considered to be utilized when the two companies finally merge. VW has stolen a march on Porsche, which appears to take over VW until its obligations and the absence of available credit delayed the plan.

At present VW is offering a merger that will in fact provide it control of Porsche and which could eventually end in the elimination of Wendelin Wiedeking, Porsche CEO and the person who is credited to have revived the company and transformed it into the most profitable car maker per vehicle in the world. Since the Auto Union was associated with Nazi Germany, its revival might generate some controversy.

Even though the Auto Union existed prior to Hitler's rise to power, Hitler employed it as propaganda to show the engineering prowess of the Third Reich.

The Auto Union came to be as a result of the merger of three car companies in 1932, with the succeeding acquisition of a fourth name, which was Wanderer. The company built the technologically advanced 12 and 16 cylinder grand prix race cars that, together with Mercedes-Benz racers, became known and was popularized as the Silver Arrows.

If you liked the article, share on:

Comments

Recommended

Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Infiniti revealed its retro Prototype 9 race car before its slated debut at 2017 Pebble Beach Concours d'Elegance next week. In a recent press release, the company not only disclosed...
by - August 16, 2017
In the United States, not many automakers offer crossovers with a diesel engine option, but Chevrolet does, with their 2018 Equinox. Those who opt for this engine will get some...
by - August 16, 2017
Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries