Matthias Mueller, Porsche AG’s CEO, has decided to create a new product strategy department as the company seeks to expand its model lineup and more than double its unit sales. Porsche aims to expand its lineup to seven cars from four as it seeks to increase annual unit sales to 200,000 from about 97,000.
Veteran Porsche engineer Gernot Doellner, who was project director for the 918 Spyder super sports car, will manage the new department. An internal memo to executives obtained by Automotive News Europe said the function will further strengthen Porsche's product orientation and strategy.
In a second memo to executives, another manager, Wolfgang Reiss, is leaving Porsche for Volkswagen AG's headquarters in Wolfsburg. The manager of general vehicle planning, Reiss will take a new job as head of corporate production strategy and planning at the VW Group, the memo says.
The memo added that in 1990, Reiss joined Porsche and “has contributed quite substantially to the success of our company as manager of general vehicle planning.” It is not yet known who will succeed Reiss at Porsche.
Porsche is merging with VW and there have been numerous job swaps between the two companies. Former Porsche executive vice chairman Wolfgang Duerheimer transferred to VW to head the ultraluxury Bentley brand. Ex-Porsche CEO Michael Macht transferred to VW's management board to oversee group production. [via autonews - sub. required]