Porsche CEO Matthias Mueller wants a new product strategy department

Article by Christian A., on February 17, 2011

Matthias Mueller, Porsche AG’s CEO, has decided to create a new product strategy department as the company seeks to expand its model lineup and more than double its unit sales. Porsche aims to expand its lineup to seven cars from four as it seeks to increase annual unit sales to 200,000 from about 97,000.

Veteran Porsche engineer Gernot Doellner, who was project director for the 918 Spyder super sports car, will manage the new department. An internal memo to executives obtained by Automotive News Europe said the function will further strengthen Porsche's product orientation and strategy.

In a second memo to executives, another manager, Wolfgang Reiss, is leaving Porsche for Volkswagen AG's headquarters in Wolfsburg. The manager of general vehicle planning, Reiss will take a new job as head of corporate production strategy and planning at the VW Group, the memo says.

The memo added that in 1990, Reiss joined Porsche and “has contributed quite substantially to the success of our company as manager of general vehicle planning.” It is not yet known who will succeed Reiss at Porsche.

Porsche is merging with VW and there have been numerous job swaps between the two companies. Former Porsche executive vice chairman Wolfgang Duerheimer transferred to VW to head the ultraluxury Bentley brand. Ex-Porsche CEO Michael Macht transferred to VW's management board to oversee group production. [via autonews - sub. required]

If you liked the article, share on:

Topics: porsche, ceo

Comments

Recommended

The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Tesla revealed that with its new Semi, truck drivers can expect better experience especially with heightened safety and the lower cost of transporting cargo. Indeed, the cabin of the new...
by - November 19, 2017
November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries