Porsche delivered a record 189,850 cars in 2014, which is a new record for the German manufacturer owned by the Volkswagen Group. According to the official press release, Porsche sales increased by 17 percent in 2014 over the previous year and in December the 20,000 unit barrier was broken.
What is more interesting is that the new Porsche Macan was the star in 2014 and about 45,000 units were sold in the first year of its launch.
As a result, Porsche is confident that it can sell more than 200,000 cars in 2015. In addition, deliveries of the Porsche Panamera increased by 13 percent than in the previous year, while 30,000 units of the 911 left the dealership.
The Cayenne also saw a strong demand in China and with 6,400 units delivered in December, the number almost doubled compared to December 2013.
“For the fourth record year in a row there are very specific reasons: fascinating products and highly motivated employees,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG. “On top of that, our brand experienced an additional upswing in 2014 as a result of the successful launch of the Macan. Worldwide, seventy-five per cent of Macan customers were first-time buyers of a Porsche car.”
Headquartered in Stuttgart, Germany, Porsche AG – formally known as Dr.-Ing. h.c. F. Porsche AG – is involved in the manufacture of high-performance sports cars. It is owned by Volkswagen AG, in which Porsche Automobil Holding SE also owns a stake.
Porsche and the VW Group have always had a close relationship with each other. This is mainly because the first Volkswagen Beetle was designed by Ferdinand Porsche, who is the founder of Dr. Ing. h. c. F. Porsche GmbH (1931). Interestingly, the Porsche 64 was developed in 1939 employing several components derived from the VW Beetle.
In 2007, Porsche implemented a restructuring in which it became holding company as Porsche Automobil Holding SE (Porsche SE). It also formed a new company in the guise of Porsche AG, which would take charge of its operating activities. Porsche SE also became a holding company for the Porsche families' shareholdings in Porsche Zwischenholding GmbH (50.1 percent) and Volkswagen AG (50.76 percent)
Porsche SE had tried to acquire the VW Group in late 2000s but failed. Instead, Porsche SE became the subject of a reverse takeover from the VW Group. In August 2009, Porsche SE and Volkswagen AG signed an agreement to merge their car making operations merge in 2011. Porsche SE retained its 50.76 percent in the VW Group, while Porsche AG was merged with Wolfsburg company. VW initially acquired a 49.9-percent stake in Porsche AG at end of 2009. In August 2012, VW became the full owner of Porsche AG.