Porsche delivered a record 189,850 cars in 2014, which is a new record for the German manufacturer owned by the Volkswagen Group. According to the official press release, Porsche sales increased by 17 percent in 2014 over the previous year and in December the 20,000 unit barrier was broken. What’s more interesting is that the new Porsche Macan was the star in 2014 and about 45,000 units were sold in the first year of its launch.
As a result, Porsche is confident that it can sell more than 200,000 cars in 2015. In addition, delivered of the Porsche Panamera increased by 13 percent than in the previous year, while 30,000 units of the 911 left the dealership.
The Cayenne also saw a strong demand in China and with 6,400 units delivered in December, the number almost doubled compared to December 2013.
“For the fourth record year in a row there are very specific reasons: fascinating products and highly motivated employees,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG. “On top of that, our brand experienced an additional upswing in 2014 as a result of the successful launch of the Macan. Worldwide, seventy-five per cent of Macan customers were first-time buyers of a Porsche car.” [source: Porsche]