Porsche Design won the "Good Design Award 2009" for its P'9522 cell phone. Once again, Porsche Design has proven its expertise in the field of innovative technology and design. Founded in 1950, the 59th "Good Design Award" is the oldest and most recognized design excellence programs of the world.
In addition, the international expert jury of the renowned "iF Product Design Award," which has been a stamp of good design since 1953 and which is one of the world's most important design competitions, gave the P'9522 an "iF Product Design Award 2010." Starting the end of January, Porsche Design will be releasing a new variant for its second award winning cell phone the P'9522 Black Edition.
The Black Edition has a combination of matt, black anodized aluminum and black mineral glass that particularly emphasizes the straight lines and purist form of the second Porsche Design cell phone. The casing is milled from a block of solid aluminum. At the back of the black version, there is a laser text that says "Porsche Design Black Edition."
The P'9522 Black Edition embodies the timeless and authentic design philosophy of the brand in its purest form. The P'9522 Black Edition cell phone stands out due to its elegant design in combination with innovative functions, modern communications technology and excellent sound and image reproduction.
The cell phone also has a sensor that reads fingerprints, guaranteeing that access to personal information is secure. Shortcuts can also be configured. "Black is the color of Porsche Design", says Dr. Juergen Gessler, CEO of Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG). "Black has characterized us from the start.
The very first product from the Porsche Design brand was a pitch black watch - that was revolutionary at the time and caused a worldwide stir.
As is typical for Porsche Design, the black has a functional background: the Chronograph I is derived from the appearance of the non-reflective instruments used in racing cars, in which everything right down to the instruments is matt black. This avoids unwanted reflections and guarantees easy readability."