The international 2011 Red Dot Award Product Design competition will be giving an award to Porsche Design’s new Cannes moccasin for its superior design quality in the ‘fashion and accessories’ category. The awards ceremony will take place in Essen, Germany, on July 4, 2011.
The shoes – dubbed the Porsche Design Cannes – are made in Italy in partnership with leather goods makers Muller & Meirer Lederwarenfabrik. The shoes represent a completely new take on the classic moccasin.
It uses an asymmetrical, racing-inspired sole profile and there is an aluminum insert in the sole, which enhances comfort and stability. Its construction is fundamentally different from other shoe designs. To make the shoes, the upper leather is stretched over the last from underneath to form the sole of the shoe.
The Cannes is distinctive as there is absolutely no seaming in the sole. Instead of the TPU sole being put on separately and sewn on, it has become an integral part of the vamp (upper leather), as the TPU is injected directly through the leather to come up a unique sole design.
The shoe gets additional strength and stability from a heel counter with the characteristic Porsche Design Allen screws.
Juergen Gessler, chief executive of the Porsche Design Group, quipped that they opted to concentrate on creating technically inspired products featuring timeless, functional and purist design. He noted that they don’t intend to follow fashion trends and that instead, they seek to create durable products. He remarked that while trends come and go, “design is forever.”
He added that they’re not the only ones within the company to be driven by such philosophy as the brand has already grabbed around 140 national and international design awards since it was launched in 1972.
The Porsche Design P´1700 Cannes -- an entirely brand new model for Porsche Design – represents a new interpretation of the classic moccasin. This first shoe collection from Porsche Design features both timeless and functional design.
Porsche Design P´1700 Cannes employs an asymmetrical, racing-inspired sole profile as well as an aluminum insert in the sole for better comfort and stability. Porsche Design manufactured these shoes in Italy, in cooperation with leather goods maker Müller & Meirer Lederwarenfabrik GmbH. Porsche Design was a recipient of an iF Product Design Award in 2010.