Porsche expands its Weissach r&d center with a $200 million investment

Article by Christian A., on July 21, 2014

Porsche AG has officially opened three new buildings at its Weissach development center. The sports car maker spent more than $200 million to build a new design studio with concept car construction facility; a state-of-the-art aero-acoustic wind tunnel; and the Electronics Integration Center.

Porsche’s Weissach research and development center has made its distinction as the only carmaker pooling all R&D together in one place.

The r&d center takes care of everything from concept to production car development, as well as test runs on facility’s own road and off-road circuit. The new studio sets optimum conditions for Porsche’s the design staff when creating the exterior and interior of its vehicles.

The inclusion of the studio in the center means that complete sports cars are created under a single roof. The new studio features an architectural layout that allows for a maximum level of transparency and communication -- as it encourages interaction between the 'Preparation' and 'Flow Analysis' disciplines.

Just located adjacent to the new studio is the 'New Wind Tunnel,' which means that there is more time for collaboration wasted and less time wasted on shifting from design and aero-acoustic development. The proximity of the wind tunnel allows experts to use it as they like from the early stage of development to testing ready-for-production vehicles.

"Weissach now stands more than ever for top German engineering expertise and pure Swabian inventive spirit," said Matthias Müller, Chairman of the Executive Board of Porsche AG, during the ceremony. "Intelligent engineering leads to success not only in motor vehicle manufacturing, but in architecture as well. That's shown by these new buildings: our creative developers are able here to work hand-in-hand even more methodically than before," said Muller.

Based in Stuttgart, Baden-Wurttemberg, Germany, Porsche AG – formally Dr.-Ing. h.c. F. Porsche AG – is engaged in the manufacture of high-performance sports cars. It is owned by Volkswagen AG, in which Porsche Automobil Holding SE also owns a stake.

Even before Porsche became a part of the VW Group, the companies have always had a close relationship with each. This is primarily because the first Volkswagen Beetle was designed by Ferdinand Porsche, who founded Dr. Ing. h. c. F. Porsche GmbH in 1931. Interestingly, the Porsche 64 was developed in 1939 using several components from the Beetle.

In 2007, Porsche reformed its structure with it becoming a holding company as Porsche Automobil Holding SE (Porsche SE) and establishing a new company -- Porsche AG – as in charge of its operating activities.

After a huge failure to acquire the VW Group is late 2000s,Porsche SE became the subject of a reverse takeover. While Porsche SE retained its 50.76 percent in the VW Group, its carmaking division -- Porsche AG – was merged with Wolfsburg company. This made Porsche the newest and 10th brand under the VW Group. Initially, VW acquired a 49.9-percent stake in Porsche AG at end of 2009. In August 2012, VW gained full ownership of Porsche AG.

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