Porsche expects Macan to boost growth in China

Article by Anita Panait, on September 16, 2013

Deesch Papke, chief executive of Porsche’s Chinese operations, expects its sales growth in China to fast-track in 2014, boosted by the launch of its Macan compact sports utility vehicle as well as its move to expended deeper in the country. Papke told Bloomberg News that the “epicenter of the world” is now in Asia, where China is the obvious powerhouse.

He expressed optimism about the success of Macan, a smaller version of its Cayenne SUV that proved to be very popular in China. It could be noted that Porsche sells more Cayenne in China than in any other country, despite having a tag that is thrice its price in the United States.

Porsche expects its global deliveries to rise to 200,000 as early as 2015, and is counting on demand in China to sustain growth and overtake the US as its largest market by 2014.

Papke said that Porsche is planning to almost double the number of dealerships in China to 100 within a year or two, from the current 56. Porsche posted a 28-percent surge in vehicle deliveries in China to 31,205 units in 2012. The sports carmaker, however, only posted a 17-percent hike in the first eight months of 2013 to 21,092 cars.

Papke told Bloomberg News that Porsche’s sales in China are on pace to surge to 20 percent this year. Zhu Bin, a senior analyst at researcher LMC Automotive, remarked that consumers in China regard Porsche as higher end than BMW, Audi or Mercedes-Benz, giving it a “unique position” in the country.

He added that this position will allow Porsche to keep selling well in China in the next two or three years.

With the new Macan, Porsche is able to expand its model range to include compact sports utility vehicles. True enough, the new Macan is Porsche’s very first SUV, and this new offering should set new standards in terms of driving dynamics and enjoyment. Likewise, the new Macan brings Porsche’s level of performance from the paved streets to the off-road terrain.

The Macan is a combination of the attributes typical of a Porsche vehicle -- superb handling, massive power, splendid agility, precise steering, optimal acceleration and incredible braking – and the usual traits of an SUV like comfort, practicality and everyday suitability.

Just like any Porsche vehicle, the Macan comes with a number of instantly identifiable features that highlight its sporty DNA. Already boasting a flat broad profile, the new Macan comes with a wraparound bonnet and subtly sloping roof line. Interestingly, a number of the design elements found in the new Porsche Macan were adopted from the carmaker’s other sports cars and were even further enhanced for its newest compact SUV. These elements have made sure that the people would easily recognize the Macan as the first sports car in the compact SUV segment.

Porsche is producing the new Macan compact SUV at its Leipzig assembly site in Germany. The carmaker especially injected around EUR500 million for this plant, with an entire production line set up just for the Macan. The German sports carmaker designed this production line to be able to manufacture around 50,000 vehicles annually, all bearing the precision and quality expected of a Porsche.

Powering the new Macan S is a 3.0-liter V6 biturbo engine that develops 340 bhp (250 kW) of output, which is sent to all four wheels through a seven-speed double-clutch transmission almost without any interruption in tractive force. The active all-wheel drive system comes with an electronically controlled, map-controlled multi-plate clutch and is fitted on all Macan models. In this setup, the Macan S could sprint from nil to 100 km/h in just 5.4 seconds -- or in only 5.2 seconds when the optional Sport Chrono package is fitted. It’s also able to achieve a top speed of 254 km/h. The new Macan is expected to consume just between 8.7 liters and 9.0 liters of fuel per 100 km (NEDC) and emit between 204 grams and 212 grams of carbon dioxide per kilometer.

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