Porsche expects record sales in 2012

Article by Christian A., on January 5, 2012

Porsche is expecting 2012 to be a record year as it predicts new car sales to increase by over 6.5 percent, according to sales and marketing chief Bernhard Maier in an interview with Automotive News Europe.

The German sports car maker considers 2011 to be its best sales year throughout the brand’s history. According to interim figures, Porsche sold over 115,000 units worldwide in 2011.

And in 2010, it sold just 97,000 units. Porsche’s sales in 2007 of 103,000 units had been the previous sales record. Maier said that there are predictions that in 2012, the total worldwide auto market may increase by 6.5 percent to 66 million units in 2012 if no financial disaster is experienced.

Maier said that the auto company wants its growth to be faster than the market. Porsche’s sales in the US in 2011 rose by nearly 15 percent to almost 29,000 units. Maier said that Porsche hopes that its growth in the US -- its biggest single market -- will continue in 2012, particularly in the second half when the new 911 becomes available in all of North America.

Porsche considers Asia and Russia to be its big growth markets in 2011. Its sales in China grew by 67 percent. It had a 76 percent growth in southeast Asia and more than 40 percent in Russia. Porsche expects that by 2018, its global dealer network will grow to around 1,000 dealers from just 700 currently.

To accomplish this, Porsche will be increasing the number of dealerships in growth markets like China and Latin America. There are only about 40 dealers in China. This figure is expected to increase to 50 by the end of 2012 and by 2014, it’s expected to rise to 80. Porsche has 336 dealers in Europe.

Maier said that it’s possible that when 2014 ends, it could have about 400 dealers. Last year, half of Porsche's global sales were for the Cayenne SUV. More than 27,000 units of the Porsche Panamera, its four-seat flagship, were sold – 21 percent higher than in 2010.

A significant portion of Porsche's success in its sales in 2011 can be attributed to the continuing momentum of the Cayenne SUV. Porsche sold 12,978 units of the Cayenne in the US sales in 2011 from 8,343 units in 2010 – representing a 56 percent rise. In addition, the Porsche 911 sports also had continued success last year.

With the all-new Porsche 911 Carrera and Carrera S set to be launched for sale on February 4, 2011 in the U.S., sales of the current models remain strong with sales in 2011 reaching 6,016 units. This represents a jump of 5 percent from 5,735 units in 2010.

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