Porsche gains 15% in global sales in 2013 to 162,145 units

Article by Anita Panait, on January 11, 2014

Porsche posted a 15-percent surge in global vehicle in 2013 to 162,145 cars and SUVs, as strong demand for the Boxster and Cayman models caused sales to more than double. Sales of the Boxster and related Cayman jumped to 25,500 units, reflecting a climb of 117 percent. The carmaker expects further growth this year as it adds the Macan compact SUV to its lineup starting April 5 in Germany.

The 340-hp Macan S version has a starting price of EUR57,930, which will be 24 percent cheaper than a comparably equipped Porsche Cayenne SUV. "We are looking ahead to the coming months with optimism and are anticipating new growth with the Porsche Macan and 911 Targa models," sales chief Bernhard Maier said in a statement.

Porsche accounted for EUR1.89 billion of Volkswagen Group’s nine-month operating profit of EUR8.56 billion, making it the third-largest earnings contributor next to Audi and the VW brand.

Porsche is bent on increasing its earnings before interest and taxes in 2013 after further investment on new vehicles and expanding production capacity weighed in sales gain in 2013, Chief Financial Officer Lutz Meschke told Bloomberg in an interview in September.

Porsche is aiming to post sales of the Macan at 50,000 vehicles annually once its production ramps up. Porsche's profit growth will likely continue this year in 2014 thanks to the Macan and the 911 model range. The carmaker will unveil an overhauled version of the 911 Targa at the Detroit auto show next week.

The new Porsche 911 Targa is the latest member of the current generation of the 911, along with the coupé and convertible versions. Porsche first launched the 911 Targa in 1965, and since then, it accounted for around 13 percent of all 911 units sold by the carmaker.

Moreover, since half a century ago, Porsche has produced over 853,000 units of the 911 sports car. In addition, Porsche delivered more than 30,200 units of the Porsche 911 in 2013 – the anniversary year – alone.

Now, the newest iteration of the Porsche 911 Targa makes use of the classic Targa concept and injects a highly advanced roof-activating feature. The new Porsche 911 Targa – just like the original – features a distinctive wide bar instead of the B pillars; a wrap-around rear window sans C pillars; and a moving roof part located just above the front seats.

However, unlike its predecessors, the Porsche 911 Targa comes with a roof panel that could be opened or closed with single push of a button. Its roof system is now fully automatic, with the roof stowed behind the rear seats.

Interestingly, the new Porsche 911 Targa comes with the standard Porsche PTM all-wheel drive system that could transfer more power to the rear wheels, thereby allowing the sports to be driven in any weather and road condition.

Just like the previous model, the fourth generation of the 911 Targa will be offered in two all-wheel drive variants: the 911 Targa 4 and the 911 Targa 4S. Powering the Porsche 911 Targa 4 is a 3.4-liter flat-six engine that delivers 257 kW (350 hp) of output. Featuring Sport Chrono package, the 911 Targa 4 makes use of the PDK transmission to sprint from zero to 100 km/h in 4.8 seconds and achieve a top speed of 282 km/h (manual gearbox). The 911 Targa 4 consumes between 8.7 liters and 9.5 liters of fuel (NEDC) per 100 km while emitting between 204 grams and 223 grams of carbon dioxide per km, depending on the equipped transmission.

On the other hand, the 911 Targa 4S is powered by a 3.8-litre engine that could generate 294 kW (400 hp) for a top speed of 296 km/h. Fitted with PDK and the Sport Chrono package, the 911 Targa 4S could accelerate from nil to 100 km/h in 4.4 seconds.

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Topics: porsche, sales

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