The company founded by Ferdinand Porsche has been in the business of building vehicles -- sports cars, SUVs and race cars – since 1931. The brand has long catered to the needs of motorists wanting a sporty ride built from around 24,000 auto race wins, including over 50 class victories at Le Mans. Meanwhile, consumers who want premium honey could also get it from Porsche.
Yes, the aforementioned information is right. Porsche is indeed now producing honey, not as a major source of income, but as part of a sustainability program. This honey – derived from 1.5 million honey bees from the company’s off-road area near its Leipzig plant – is now being sold in the Porsche Leipzig customer center shop under the name “Turbienchen.”
These bees aren’t the only inhabitants in Porsche’s off-road area. According to the German sports car maker, the nature reserve is now home to other wild animals like deer, amphibians, hares, birds, and bats. Everything was set into motion when the sports car company established colonies of Exmoor ponies and aurochs in the off-area, which measures around 132 hectares. As time passed, this off-area became a nature reserve, an offshoot of the company’s sustainable pasture concept at Porsche Leipzig.
According to Porsche, they set up around 25 bee colonies in the Leipzig nature reserve in May 2017. The nature reserve has become home to around 1.5 million bees, which have produced around 400 kg of lime blossom honey after their first season at Porsche Leipzig. The honey bees will then be spending the winter months in the off-road area before reappearing next spring.
According to Gerd Rupp, Chair of the Executive Board at Porsche Leipzig GmbH, Porsche will continue the program in 2018, with plans to expand the initiative further. Rupp noted that the Leipzig nature reserve offers the perfect conditions for honey bee.
Bees are protected species in Germany by the Federal Nature Conservation Act and the Federal Species Protection Regulations simply because of their importance in ensuring biological diversity. Aside from producing tasty honey, these bees pollinate most of the agricultural crops in Germany. However, bee populations have been dwindling for the past decades due to a number of factors like bacteria, viruses and parasites as well as pesticide residues. Further, bees have been losing their natural habitats. The establishment of the nature reserve in Leipzig could help in the efforts to protect bees in the country.
The Porsche Leipzig opened in August 2002. It has been the home for the Porsche Cayenne, Panamera and Cayenne. It comes complete with a body shop, paint shop and assembly line – all of which feature modern equipment and technologies.