Porsche is now finalizing plans for its seventh model line as it bids to cater to the surging demand for sporty luxury vehicles. Porsche chief executive Matthias Mueller said that the carmaker will soon unveil a seventh model line that would be rolled out in 2020. “There are already promising plans, but no board decision yet,” he remarked.
Porsche is mulling to offer an electric car that will allow it to comply with stiffening environmental regulations while countering the surge of American EV maker Tesla. A German magazine reported in January that the carmaker would sell the Pajun sedan only as an electric car to compete with EVs like the Tesla Model S.
The German manufacturer has also said that it might offer a shooting brake variant of the Panamera model line. Likewise, Porsche is mulling a new sports car slotted between the 911 and the 918 Spyder plug-in hybrid supercar and would have a styling that challenges Ferrari.
The unit of Volkswagen group is aiming to top 200,000 vehicle sales for the first time in 2015, as booted by demand for its Macan compact SUV. Porsche posted a 17-percent surge in deliveries to 189,849 cars in 2014 and a 34-percent jump in February to 14,836 cars.
Demand for such luxury vehicles is seen to surge further in 2015 as experts see growth in the United States and China. Porsche saw its profit margin drop from 18 percent in 2013 to 15.8 percent in 2014 as it increase spending on adding the Macan to its lineup and on overhauling its Cayenne SUV.
The carmaker will still concentrate its development work on engines and handling instead of pushing for the latest in in-car Internet and automated driving, as Mueller said that its customers prefer no “window dressing” inside their vehicles.