Porsche logs 13% year-on-year gain in May 2013 global deliveries

Article by Anita Panait, on June 6, 2013

Porsche posted a 13-percent year-on-year gain in global deliveries in May 2013 to 15,020 units. The sports car maker delivered 67,261 new vehicles to customers around the world in the first five months of 2013, a 19-percent improvement over the same period in 2012. Bernhard Maier, Member of the Executive Board Sales and Marketing at Porsche AG, remarked that in terms of customer deliveries to date, the carmaker have surpassed its expectations in the current year.

He added that despite the continuing volatility of the market development, the carmaker is “cautiously optimistic” for the second half of 2013. He noted that the Porsche 911, in particular, “delights customers and aficionados,” being highly coveted in its 50th birthday.

He disclosed they are honoring the Porsche 911 with an exclusive limited special model at the 2013 IAA Frankfurt Motor Show that is now available to order.

Porsche sold 3,927 new sports cars in the United States in May 2013, reflecting a 38-percent increase over the same month in 2012. Porsche likewise posted growth in China, where it delivered 3,206 sports cars in May 2013 for a 6-percent hike against the same period in 2012. Accounting for a large part of Porsche’s deliveries in China is its Cayenne sports utility vehicle.

The sports carmaker also logged considerable demand for its new models in the Boxster and Cayman model ranges, as Porsche delivered 2,805 mid-engine sports cars to customers in May 2013, almost three times more than posted in the same month last year. Porsche also recorded a 12-percent year-on-year gain in deliveries of its 911 models to around 3,000 units.

Just by looking at the new Porsche 911 Carrera, it is easy to tell that it has completely evolved in terms of design. On the front, the 911 Carrera features a revised and wider fascia as complemented by new headlights as well as larger side air intakes. On the sides, the new 911 Carrera is marked by a new styling, a more convex windscreen and larger alloy wheels.

On the rear, the new Porsche 911 Carrera features a wider, variably extending rear spoiler that doesn’t only convey the enhanced power of its engine, but also helps with the car’s aerodynamic performance. This rear spoiler works with other aerodynamic aids to ensure lower aerodynamic lift while allowing the 911 Carrera to have a good coefficient of drag value. The rear end of the car also features redesigned, narrower rear lights employing LED technology.

As designed and engineered, the new Porsche 911 Carrera has set new standards in Porsche Intelligent Performance. Thanks to its groundbreaking aluminum-steel lightweight body as well as plethora of new components and features, the new Porsche 911 Carrera is achieving new levels of efficiency and performance.

Amazingly, the new Porsche 911 Carrera is the first passenger car to send power to the wheels through a standard seven-speed manual transmission. This innovative seven-speed manual transmission – derived from the module of the optional seven-speed Doppelkupplungsgetriebe (PDK) – has first six gears with close ratios, which should result to superb acceleration. Its seventh gear, meanwhile, offers quasi overdrive traits, which should result to greater levels of fuel economy.

Topics: porsche, sales

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