Porsche saw sales of its sports cars and SUVs surged 8 percent in the first half of 2014 to 87,800 vehicles, boosted by strong demand for the Panamera sedan and growth in Europe. According to Bernhard Maier, Porsche's head of sales and marketing, the brand is expecting further gains in the next months when it is rolling out the Macan worldwide.
Porsche posted a 14-percent climb in sales in Europe in the first half of 2014 to nearly 30,000 cars, thanks to a recovery in consumer for vehicles at markets outside of Germany. The sports car maker saw sales in Germany soar 7.5 percent.
Porsche also logged an 8-percent rise in sales in the first six months of the year in the United States to 22,919 units. It also recorded an 8-percent hike in volume in China in the period to 19,785.
According to Porsche, it posted a 28-percent increase in deliveries of Panameras globally to 13,500 units, with almost one in ten customers choosing to purchase the plug-in hybrid version.
The brand’s sales were still led by the Cayenne SUV in the period, with volumes of 37,200 units. It was followed by the 911 sports car line with 15,615 sales.
Overall, Porsche posted a 14-percent surge in global sales to 16,325 units in June, thanks to a 30-percent gain in Europe and an 11-percent hike in the United States. Porsche saw its sales in China surge by only 1 percent in June.