Porsche is expected to post vehicle sales approaching 50,000 units in the United States in 2014, driven by the Macan mid-sized crossover that will be rolled out in late spring. While Porsche could exceed figure in 2014 – four years earlier than planned – its executives aren't ready to discuss it. "That kind of growth is not our objective this year by any means," remarked Joe Lawrence, Chief Operating Officer of Porsche Cars North America, adding that 2014 is a ramp-up year for the Macan.
“One thing we needed to stress with the dealers is to keep expectations in check in terms of just how many we'll be able to deliver this year." Porsche’s dealers in the US should start receiving their allocations in May or June.
According to Porsche executives, full-year volume for the Macan should be similar to that of the Cayenne at similar points in their life cycles. Porsche sold 18,507 Cayennes last year. Porsche just needed to sell half of that for the Macan this year to be able to top 50,000 in sales, provided that volumes of Porsche's other nameplates remain the same.
Porsche logged a 21-percent surge in US sales to 42,323 vehicles. Lawrence expects another sales surge in 2014 but didn’t provide a target. Dealers at Porsche’s make meeting expressed excitement on the arrival of the Macan and said they are looking forward to another great year for Porsche. If there is a concern among dealers, it would be the tight inventory.
"The biggest issue is that it's hard to get cars for loaners," remarked Mike Sullivan, owner Pacific Porsche in Torrance, California, and is a member of the Porsche Board of Regents. He remarked that since inventory is scarce, dealers struggle to fill their service fleets and satisfy retail customer demand. Dealers are also asking for more inventory for service fleets, and Porsche has to cooperate with the dealer council to address the issue, Lawrence said.
Porsche logged a 15-percent jump in global vehicle in 2013 to 162,145 cars and SUVs, as strong demand for the Boxster and Cayman models enabled sales to more than double. Sales of the Boxster and related Cayman leaped to 25,500 units, for a jump 117 percent. The German sports car maker is expecting further growth in 2014 as it adds its Macan compact SUV to its lineup.
Headlining the Macan range is the 340-hp Macan S version, which boasts of a starting price of EUR57,930. This makes it 24 percent less expensive than a comparably equipped Porsche Cayenne SUV. Sales chief Bernhard Maier said in a statement that the carmaker is looking forward for the coming months with optimism, adding that they are anticipating new growth with the Porsche Macan and 911 Targa models.