Porsche offers short-term leases to waiting Macan customers

Article by Christian A., on July 2, 2014

Porsche has already sold out the new Macan crossover for this year, and its buyers in the United States may have to wait for over six months before they could have their vehicles delivered, according to Detlev von Platen, chief executive of Porsche Cars North America. Because of the long wait, Macan buyers may become disappointed.

To address that, Porsche is offering very short-term leases on other Porsches -- Boxster or Cayman – to make the customers’ wait more worthwhile. The leases will run until the customer receives his or her Macan – whether it takes six months or more.

Von Platen said he hates it seeing first-time customers having to be told six to seven months before they could get to ride their own Porsches. The sports car maker expects around 80 percent of Macans to be sold to first-time Porsche buyers, von Platen said.

The short-term lease program, however, is only available to those who placed a firm order for the Macan. Porsche’s North American chief said that the carmaker is so far seeing positive response to the recently launched program, although it was still too early to estimate for how many Macan buyers are availing of the offer.

He said that supply constraints will limit the Macan's sales in the US to less than 10,000 in 2014, adding that depending on demand, the figure could reach 18,000 annually as soon as 2015.

Porsche's Leipzig site in Germany currently has the capacity to build 50,000 Macans annually, although Porsche could increase it demand continues to surge.

The short-term lease program is meant to improve satisfaction for waiting customers, although it could also help sales for the Boxster and Cayman and provide dealerships with low-mileage used cars. Porsche sold 1,263 Macans in the US in May.

If you liked the article, share on:

Comments

Recommended

The first time Porsche revealed the Panamera Sport Turismo to the public was during the 2017 Geneva Motor Show earlier this year. And now it has already entered production, and...
by - July 27, 2017
Autocar has got some juicy rumours for us regarding a new McLaren hypercar. The British publication has inside sources claiming that a new model will be added to the Ultimate...
by - July 27, 2017
Ferrari has recently launched the New Power15 extended warranty program. The company developed this program in response to the notion that supercars are very expensive to maintain. Truth be told,...
by - July 27, 2017
The UK it seems is about to take the same road as its neighbouring country France by banning sales of petrol and diesel vehicles beginning 2040. As reported by The...
by - July 27, 2017
What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries