Porsche has already sold out the new Macan crossover for this year, and its buyers in the United States may have to wait for over six months before they could have their vehicles delivered, according to Detlev von Platen, chief executive of Porsche Cars North America. Because of the long wait, Macan buyers may become disappointed.
To address that, Porsche is offering very short-term leases on other Porsches -- Boxster or Cayman – to make the customers’ wait more worthwhile. The leases will run until the customer receives his or her Macan – whether it takes six months or more.
Von Platen said he hates it seeing first-time customers having to be told six to seven months before they could get to ride their own Porsches. The sports car maker expects around 80 percent of Macans to be sold to first-time Porsche buyers, von Platen said.
The short-term lease program, however, is only available to those who placed a firm order for the Macan. Porsche’s North American chief said that the carmaker is so far seeing positive response to the recently launched program, although it was still too early to estimate for how many Macan buyers are availing of the offer.
He said that supply constraints will limit the Macan's sales in the US to less than 10,000 in 2014, adding that depending on demand, the figure could reach 18,000 annually as soon as 2015.
Porsche's Leipzig site in Germany currently has the capacity to build 50,000 Macans annually, although Porsche could increase it demand continues to surge.
The short-term lease program is meant to improve satisfaction for waiting customers, although it could also help sales for the Boxster and Cayman and provide dealerships with low-mileage used cars. Porsche sold 1,263 Macans in the US in May.