Porsche has officially opened a new automobile dealership in Nigeria, specifically in the Lagos' wealthiest district, Victoria Island. This is where one of the highest concentrations of millionaires in the world could be found. Dealerships are already available in the place, but they are specializing in Lamborghini and Aston Martin.
Porsche is optimistic in capitalizing on its pledge to offer sturdier automobiles that can cope with the rough roads in Nigeria. The company's presence in the nation is regarded as a vote of confidence in the West African country's fast-emerging economy.
It also intends to establish an operation in Abuja, the country's capital city, where roads are newly built. The city provides a better market for the 911 sports model. Additionally, the city is also where politicians are among the highest paid in the world.
Porsche's Middle East and Africa boss George Wills disclosed that the African continent, particular Nigeria, is of "growing importance" to the company.
Producers of high-end goods are progressively targeting sub-Saharan Africa even more while its economic growth begins to dwarf other continents and while the rich Western nations are experiencing a slowdown. Nigeria is the second biggest economy of Africa. In the last quarter of 2011, the nation’s economy increased 7.68%.
This is one of the fastest across the globe. In addition, two of the continent's top five wealthiest men are Nigerian. Wills told Reuters that they are "quite confident" that the figures "will be strong."
He further stated that it is hard to establish a fixed number on it, "but certainly enough" to provide a return on investment. Julian Hardy, who is the general manager of Porsche Nigeria, estimates that 200 Nigerians have Porsche units. The dealership had been in operations since July before it was officially launched. Its sales figure is undisclosed but the wealthy people in Nigeria have been importing the vehicles for decades.