Porsche reported its best sales month in history in April 2013

Article by Christian A., on May 3, 2013

Porsche Cars North America, Inc. had its highest sales month ever in April of 2013 with 4,032 vehicles sold. PCNA is an importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera four-door sports sedan line-up in the U.S. This reflects a 17% increase compared to the 3,437 vehicles sold in April 2012.

PCNA has delivered 13,681 vehicles in the U.S. for the year. This is 29% higher than its total of 10,596 vehicles last year. Cayenne SUV sales continued to be strong, increasing by 27% compared to April 2012, with the Diesel model making up 29% of overall Cayenne sales. The Boxster/Cayman model lineup had a significant increase too, with its current year-to-date sales of 2,252 units, being at over 350% higher than the same period last year with 486 units sold.

Detlev von Platen, President and CEO, Porsche Cars North America, Inc., said that this marks the first time that Porsche has delivered over 4,000 cars in one month in the U.S. He believes that the surge is primarily due to its “very attractive and young model lineup.”

He added that the company is on course to having another year that’s highly successful. However, he said that this will only happen if there is a continued recovery in the financial status of the U.S. In April 2013, Porsche dealers also celebrated having sold 824 Certified Pre-Owned (CPO) models.

This is 5% higher than the record set in April 2012. For the year, Porsche has sold 3,195 CPO vehicles.

Porsche Intelligent Performance comes to the fore in the Porsche 911 Carrera which combines elegance in its lightweight body made of aluminium steel and components and technology that drive performance dynamics and efficiency.

The Porsche 911 Carrera is truly an evolution in style and technology, and this is apparent in a number of features that make the Carrera a class of its own. The new 911 Carrera is the first passenger car in automotive history that has a standard seven-speed manual transmission. This revolutionary feature allows the driver of the 911 Carrera unprecedented capability to accelerate, given the first six gears’ close ration and the quasi overdrive but fuel efficient abilities (capable of saving 0.6 litres per 100 kilometers on the New European Driving Cycle or NEDC) of the seventh gear.

Another unique attribute of the 911 Carrera is the auto start/stop function that Porsche equipped it with. This is gloriously combined with manual transmission and PDK, joint thermal management system, and a new cooling design that not only aids ventilation but also boosts the aerodynamic performance of the 911 Carrera.

Porsche 911 Carrera’s innovations are not only skin deep, but are also glaringly magnificent even from the outside starting with its new headlights and air intakes that are larger on the side. The car appears coupe-like due to its alloy wheels made larger and windscreen enhanced to be more convex.

The rear spoiler and LED technology rear lights made more narrow accentuate the exterior of the 911 Carrera, which is also a springboard for its aerodynamics and power. Truly, the 911 Carrera is the car of the present and a benchmark for all sports cars of the future.

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Topics: porsche, sales



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