Porsche returns to Kenya after seven years of absence

Article by Christian A., on September 9, 2014

After seven years of absence in Kenya, Porsche has finally made its comeback as it tries to benefit from the expanding economy in the region. To stage that return, Porsche has set up a new franchise in the country, working with local partner, Multiple Group, to sell its offerings in the region.

According to Steffen Fleck, network development director for Porsche Middle East and Africa, the sports car maker conducted an analysis and found out that Kenya's micro-finance indices indicate an economy that will surge 5 percent this year.

Fleck said that analysis prompted Porsche to set up a base in Kenya. The African Development Bank expects Kenya’s economy to gain 6 percent this year, further boosting the expansion it has made in the past two decades.

Porsche already has offices in Algeria, Angola, Ghana, Egypt, Mauritius, Morocco, Nigeria, Reunion, South Africa and Tunisia. An expansion in Kenya is part of the company’s goal to top annual global sales of 200,000 cars and SUVs by 2018. Analysts, however, expects Porsche to reach that goal as early as this year.

If you liked the article, share on:

Topics: porsche

Comments

Recommended

Nissan is commencing sales of the 2019 Nissan Altima on October 3, 2018 in the United States. As expected, the Japanese carmaker has already divulged the details and specs of...
by - November 26, 2018
Sports utility vehicles are still in heavy demand. Ford knows this very well as the American carmaker has seen sales of its SUVs surge dramatically by 28 percent in the...
by - November 26, 2018
BMW’s European customers who are looking forward to have a new range extender version of the 2019 BMW i3 (BMW i3 REx) will have to bear a bad news from...
by - November 26, 2018
Imagining the future of automotive luxury more than three decades from now seems to be a daunting task. It would be hard for a typical person imagine such future without...
by - November 21, 2018
Can a Dacia Duster be compared with a Ford Mustang? It would be difficult to do so as these vehicles compete in different categories and segments, have different price points...
by - November 20, 2018