Porsche rolls off 250,000th Cayenne

Article by Christian A., on August 29, 2010

Today, the 250,000th Cayenne rolled off production lines at the Liepzig auto factory of Porsche AG in Stuttgart. The landmark car comes in a white, 6-cylinder model with a diesel powerplant that will be delivered to the lucky customer residing in Austria. The sporty SUV has been manufactured since 2002 in Leipzig.

The showcasing of the Cayenne as the third model in a series was a major strategy for the carmaker.

The five-seater SUV is not just a welcome addition to the range for many loyal Porsche customers, but it also opens up a totally new range of customers in an international scale.

This is due mainly to the easy-to-handle nature of the Cayenne which merges sportiness with toughness and superb off-road capabilities.

Porsche has sold 150,000 unit around the globe from the model's first generation. With the second generation, Porsche has raised sales further through the car's fuel economy, higher drive performance, and enhanced drive-handing.

This has resulted in production expansion at the plant in Leipzig. From the recently expired fiscal year 2007-2008, the carmaker has sold 45,478 Cayennes.

Porsche is planning to expand its markets to China, Russia, Latin America and even the Middle East without counting its existing markets in the US and Germany.

Porsche will be boosting its current Cayenne model lineup for North America -- the Cayenne, Cayenne S, Cayenne GTS, Cayenne Turbo, and Cayenne Turbo S – with the Cayenne S Transsyberia and the Cayenne S Hybrid.

The Cayenne S Transsyberia, which will be launched this year, is a special model that pays tribute to the Cayenne’s three straight wins in the TransSyberia rally in 2006, 2007 and 2008. On the other hand, the Cayenne S Hybrid -- a hybrid unit that offers a blend of V8 performance and four-cylinder fuel efficiency.

This model – to be launched next year – could cruise up to 1.2 miles at a top highway speed of 86 mph on pure electric power. Porsche recently unveiled the Cayenne Diesel at the Geneva International Motor Show. It is powered by a 3.0-liter engine that develops up to 240 hp while consuming, on average, 9.3 liters of diesel per 100 kilometers (around 25 mpg).

Interestingly, the Porsche Cayenne Diesel could travel up to 620 miles (1,000 km) on a full tank. Porsche is currently not bent on selling the Cayenne Diesel in North America as it is focusing its efforts on bringing the Cayenne S Hybrid to this market.

However, the sports car maker will observe the consumer trends in the US to determine whether a diesel-powered Porsche has potential in this market.

Porsche Cayenne was given the best ratings during a survey by J.D. Power and Associates in the US, asking 81,500 new car buyers in the country on how satisfied they were with the vehicle. The U.S. market research institute, in its latest survey, has rated the Cayenne for its outstanding manufacturing quality and high reliability.

Press Release

Since 2003, more than 85,000 Cayennes have been sold in North America

Dr. Ing. h.c. F. Porsche AG in Stuttgart today produced the 250,000th Cayenne at its Leipzig, Germany assembly plant. The milestone vehicle, a white Cayenne powered by a fuel-efficient and clean-burning six-cylinder diesel engine, will be delivered to a customer in Austria.

Porsche began building its sporty Cayenne SUV in Leipzig in 2002. “The introduction of the Cayenne as the third model in the series was an important strategic step for Porsche,” said Dr. Wendelin Wiedeking, Chairman of the Board of Porsche AG. “The five-seater is not only a great addition to the range for our many long-term Porsche customers, but it also opens up to us an entirely new customer segment on international markets.” Thanks to its typical Porsche genes, the easy-to-handle Cayenne uniquely combines sportiness with robustness and absolute off-road capability.

Since the Cayenne went on sale in North America in March 2003, U.S. and Canadian customers have to date purchased 85,311 examples of Porsche’s popular SUV. In addition to the United States and Germany, important future Cayenne sales markets include China, Russia, Latin America and the Middle East.

The current North American Cayenne model lineup includes the Cayenne, Cayenne S, Cayenne GTS, Cayenne Turbo, and Cayenne Turbo S. Next year Porsche will introduce the Cayenne S Hybrid, a vehicle offering V8 performance, the efficiency of a four-cylinder, and the ability to ‘coast’ at a maximum highway speed of 86 mph for up to 1.2 miles on electric power only. Later this year it also will offer the Cayenne S Transsyberia, a special model commemorating the Cayenne’s three consecutive first-place finishes in the grueling TransSyberia rally in 2006, 2007 and 2008.

Yesterday Porsche unveiled at the Geneva International Motor Show its Cayenne Diesel featuring a 3.0-liter engine producing 240 horsepower. Fuel consumption, on average, is only 9.3 liters per 100 kilometers (or approximately 25 mpg*), with a range up to 620 miles, or 1,000 km. The Cayenne Diesel today is not sold in North America as Porsche has decided to concentrate its efforts on bringing the Cayenne S Hybrid to North America. Nevertheless, Porsche will closely monitor consumer trends to decide on the U.S. market potential of a diesel-powered Porsche.

The most recent survey results from U.S. market research institute J.D. Power and Associates rate the Cayenne for its excellent manufacturing quality and high reliability. Last year the company surveyed 81,500 new car buyers in the United States on their satisfaction with the vehicle and Porsche achieved the best ratings.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche sports cars and sport utility vehicles for the United States. It is a wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG. PCNA employs approximately 180 people who provide Porsche vehicles, parts, service, marketing and training for its 201 dealers. The dealers, in turn, provide Porsche owners with best-in-class service. Throughout its 60-year history, Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 28,000 victories, Porsche is recognized as the world's most successful brand in sports car racing. PCNA, which imports the iconic 911 series, the Boxster and Cayman sports cars and Cayenne sport utility vehicles and soon the Panamera gran turismo for the United States, strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.

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