Porsche sold 81,500 new cars globally in first half of 2013

Article by Anita Panait, on July 8, 2013

Porsche delivered over 81,500 new cars around the world in the first six months of 2013, reflecting an 18-percent surge compared to deliveries in the same period in 2012. This marks the first time the sports carmaker reached the figure by midpoint in the year. Porsche also sold 14,300 vehicles around the world in June 2013, reflecting a 13-percent rise over the same month in 2012.

What is more remarkable is the Stuttgart-based carmaker’s sales regions all managed to post an increase in the first half of the 2013. For instance, first half deliveries in the Asia Pacific, Africa and Middle East regions was at 30,400 new cars, for a 25.2-percent rise. The carmaker also sold 18,300 vehicles in China in the first half of 2013, for a 20-percent increase.

Porsche posted a 30-percent surge in sales in the United States in the first six months of 2013 to 21,300 units.

Strong sales in the January-June 2013 period are partly attributed to the boost provided by its iconic sports car, the Porsche 911. In its ‘50 Years of Porsche 911’ anniversary year, the carmaker has already delivered 15,834 sports cars to customers in the first six months of 2013, reflecting a 10 percent increase over the same period in 2012. Porsche also logged a three-fold sales increase on its Boxster and Cayman models in the first half of the 2013.

But the model which has posted the greatest success so far this year is the Porsche Cayenne, which posted a year-on-year surge of 22 percent to 42,354 vehicles.

“We’ve had a good first half to the year and go into the second six months highly motivated,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG, at a dealer presentation in Faro, Portugal. “Our attractive range of models is proving a hit with customers all over the world. Even before the new Panamera models are launched at the end of July, we already have a large number of orders. Our model strategy is, in particular, borne out by the demand for the first plug-in hybrid in the luxury segment.”

Porsche is displaying the top cars -- in terms of technology and dynamic performance -- of its 911 model series as it launches the newest generation of the 911 Turbo and Turbo S. Around four decades since Porsche introduced the first prototype, the Porsche 911 Turbo is now set to further redefine what is still possible in a sports car that could be driven every day.

One of the primary appeals of the 911 Turbo has always been its wide range of capabilities, as it has always been able to deliver what its customers want. It has proven to be able to deliver dynamic performance or efficiency as needed. It is also exclusive as it is practical. Moreover, the 911 Turbo has always been able to promptly mix tradition and innovation. Now, these capabilities have been further extended by new active systems, in a more extreme manner.

For instance, the new Porsche 911 Turbo S has managed to slash its record lap time – riding on standard production tires – at the Nurburgring circuit to under 7:30 minutes. This meant that the Porsche 911 Turbo S has managed to enter a sphere of dynamic performance where especially designed super sports cars usually dominate.

The newest generation of the 911 Turbo and Turbo S boasts of a design that properly conveys their performance levels. For instance, the widely flared rear fenders of the new 911 Turbo are wider than those of the 911 Carrera 4 models by around 28 mm.

Porsche will commence sales of these new range-toppers at the end of September 2013, with the new 911 Turbo and the new 911 Turbo S having prices of EUR162,055 and EUR195,256, respectively, in Germany.

Prices include VAT and country-specific features. In the United Kingdom, the new 911 Turbo and the new 911 Turbo S will have prices of £118,349 and £140,852, respectively. In the United States, the new 911 Turbo and the new 911 Turbo S will have prices of $148,300 and $181,100, respectively. Prices in the US exclude a destination charge of $950.

Topics: porsche, sales

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