Porsche wants to discourage a practice that has hounded its cars for decades. The German automaker Porsche produces a car; afterwards the released sports car will garner impressive reviews from the car enthusiasts. Then demand from interested customers will outweigh supply. And then these models will pop out like mushrooms in classified ads with corresponding inflated price costs. By now, this is nothing new to the automotive community, but GT head honcho Andreas Preuninger seemed to have had enough of this practice when it comes to Stuttgart's premium sports cars and hopes to counteract car flippers.
Porsche now wants to get even with those car flippers by throwing down a simple plan - making more detailed research of potential consumers of their sports car. Andreas Preuninger clarified that this is not a form of punishment, but is instead a brilliant strategy. Porsche's head of GT road-car development told Car and Driver at the launch of the 2018 911 GT3 that he personally likes to see the cars being used because it's the main purpose of building them, and the sports car are too good to be left in the garage and collect dust.
He further added that he doesn't fancy the business of people purchasing Porsche's cars just to make money on them, as this is not the main intention of the German automaker. He further said that the purpose of limiting the production of a car is not for it to increase its value in the passing days, and they don't want it to seem that they’re laying money on each car when they’re rolled out.
He revealed that the German automaker's choice to offer a manual transmission on the 911 GT3 has gathered negative criticisms from owners of the 911 R due to the fact that the 911 was also offered exclusively with a manual. These customers in question indicated that this move may mean that their cars could lose some of its rarity, which in turn will impact negatively on their costs.
Andreas Preuninger cleared up the situation, stating that when they said they're not a mutual fund, he is directing the message to those involved people who complain at them for offering the manual transmission that is akin to the 911 R. However, if there are interested customers that are willing to buy vehicles like that, then as a company they will try their best to meet and fulfil that demand.
The said detailed research translates to Porsche wanting to know the names of the future owners of their upcoming car releases. Preuninger further detailed that they are monitoring very closely who are flipping the German automaker's cars. They do not build many vehicles and they do know most of their clients. Furthermore, they like to have a specific name for every car before they will build it. Moral of the story: Be fair and don’t make money off of Porsche and its fans.