PR crisis at GM switch recall could be greater than Ford-Firestone scandal

Article by Christian A., on November 20, 2014

The current public relations crisis at General Motors – involving defective ignition switches -- could be the largest in the industry, even surpassing the Ford-Firestone tire controversy of the early 2000s, according to PR veteran Jason Vines. Vines was in charge of PR at Ford during its own controversy. Vines was quoted by Automotive News as saying that “somebody” failed to place the safety and the satisfaction of the customer first.

He recently was in Detroit to promote his new book, “What Did Jesus Drive? Crisis PR in Cars, Computers and Christianity” as published by Waldorf Publishing. "It looks like it was [someone] far down the line,” he said, adding that someone will be going to jail for the current crisis at GM.

He divulged that near the end of his book, he says “Is this going to be worse than Ford-Firestone?” Then he quipped that the answer might be, “Yes.” He said that he is troubled by the thought that GM could be trying to make people believe the ignition-switch recall crisis is mostly already over.

But for Vines, the crisis has not even reached its midpoint, since “plaintiffs' attorneys really haven't had their way." [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

Last year was probably one of the busiest years for the European New Car Assessment Programme, with a total of around 70 cars tested. But amongst that huge pack of...
by - January 16, 2018
For the longest time, women in Saudi Arabia were restricted from doing what men were able to do freely. And one of the most pressing issues was driving. In the...
by - January 16, 2018
Automakers that have teamed up with Formula 1, like Mercedes-AMG, develop the coolest road-going supercars just like the Project One. Aston Martin and Red Bull, on the other hand, have...
by - January 15, 2018
There is nothing more exciting happening this month than the 2018 Tokyo Auto Salon - especially with all the concepts that are being uncovered. Apart from the Toyota GR Super...
by - January 15, 2018
The very first time we ever saw Bentley’s SUV, the Bentayga, was back in September 2015 when it came out with the impressive W12 engine. A year after that, it...
by - January 15, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries