Preview: Aston Martin Cygnet

Article by Christian A., on August 29, 2010

Aston Martin has come up with a car that's smaller than a Ford Fiesta and its name is Cygnet. The Cygnet came about as a result of a joint venture with Toyota.

The Cygnet is said to have the same three-cylinder petrol engine as the Toyota iQ, as well as its three-plus-one seating arrangement. It is also expected to have a Euro NCAP five-star crash safety rating. It boasts of a highly economical engine that has a low emission.

Aston Martin designed the Cygnet to be a supercar with a three-meter length. You'd be getting the same attention to detail as on the DBS, with a leather-clad cabin, and an Emotion Control Unit (ECU) that goes into the center console, in lieu of a traditional key.

Here's the twist in order to buy a Cygnet, you must already be the owner of an Aston Martin. In a survey the company made, 30% of Aston Martin owners buy small cars such as the MINI for Smart ForTwo.

The purpose of these small cars is for short journeys and the commute to city-based offices. Aston Martin CEO Dr. Ulrich Bez wants its customers to have the chance to buy their own luxury commuter.

Dr. Bez added that it is now the right time for this special project made possible with the support of an organization of Toyota's stature and capability and the intelligent design and perfect city car package of the iQ.

The new Aston Martin Cygnet city car is setting new standards among compact vehicles in terms of luxury. It builds on the carmaker’s nearly one century of experience in manufacturing high-performance sports cars, racing cars and luxurious grand tourers.

Ulrich Bez, Aston Martin’s chief executive, remarked that the Cygnet is the result of Aston Martin’s efforts to think differently while making no compromises. He noted that whatever the company does, it does it right, saying that Aston Martin doesn’t downsize or compromise its sports cars. He remarked that the Cygnet has to satisfy the demands of emissions and space. Thus, just like every other Aston Martin, the Cygnet is a car without compromise.

Bez remarked the Aston Martin customers are demanding a small car for urban and city use, as laden with the right tools for the right job. He added that while customers needed to downsize creatively, they don’t want to compromise intelligence, artistry and personality.

Demonstrating Aston Martin's commitment to innovation and integrity, the new Cygnet is an expression of a simple but fundamental idea that in a modern city, scale equates to speed and freedom. With a length of just three meters, the new Cygnet opens a new dimension of freedom as it could easily utilize even small parking spaces and insert into gaps in traffic. Likewise, it consumes the least fuel and emits the lowest emissions. The new Cygnet achieves all of this while delivering superb levels of quality and comfort.

Marek Reichman, Director of Design, called the Cygnet as a small but luxurious Aston Martin tailored fit for the city. He noted that each hand-finished Cygnet will be a distinct personalized space within the city thanks to a nearly infinite choice of materials, colors and textures. He added that the Cygnet is bound to prove that luxury is not constrained by scale.

A product of Aston Martin's unrivalled experience in craft, design and technology, the Cygnet is designed to suit to the changes of the future city. The British carmaker recognizes that social change and legislation will further separate the urban and anti-urban product categories, thus creating a future city presenting a different luxury brand landscape. The Cygnet will allow Aston Martin to be at the forefront of these changes, making sure that its brand image will continue to thrive even in new market conditions.

Bez remarked that Aston Martin designed the new Cygnet to support its sports cars, as the car delivers a greater degree of freedom in the urban context. He called the Cygnet a very special car -- a premium yet compact package with personality, heart and soul.

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