Prices of Jeep Grand Cherokee SRT8 and Grand Cherokee Summit cut in China

Article by Christian A., on August 8, 2014

Chrysler Group is trimming the prices of the Jeep Grand Cherokee SRT8 in China by CHY65,000 ($10,500) and the Grand Cherokee Summit by CHY45,000 ($7,300) following a report that it has become a subject of an anti-monopoly investigation by the National Development and Reform Commission.

China National Radio reported that the NDRC in Shanghai was near to closing a probe into possible monopolistic practices at Chrysler and said that Chrysler would be punished in the near future.

Chrysler will also trim prices of around 145 high-value and high volume warranty components by 20 percent. Daphne Zheng, managing director of Chrysler Group China Sales Limited, remarked that the price cuts were voluntary and the carmaker would “look for additional opportunities” to proactively improve its competitive offer in China.

NDRC is also probing Mercedes-Benz. China has deepened its efforts to make foreign companies comply with an anti-monopoly law passed in 2008 by setting its eyes on industries as like milk powder and jewelry.

The NDRC is also investigating practices of Mercedes-Benz, Audi and BMW AG, and Japanese carmakers to determine whether the companies are inflating prices for spare parts, people privy with the matter divulged in July.

Audi’s joint venture in the country announced in July that it is trimming prices by up to 38 percent, while Mercedes recently disclosed that it intends to cut prices of replacement parts that will average 15 percent starting in September.

Media reported that around nine officials from NDRC’s anti-monopoly department paid a surprise visit to Mercedes’ Shanghai office. Han Weiqi, an analyst at CSC International Holdings remarked that the timing of the raid is a bit confusing, may be because the carmaker’s price cuts failed to meet the authorities’ expectations.

A 3-cm lower ride height, 20” alloy wheels, all-new liftgate spoiler, practical black dual heat extractors on the hood, and sport twin exhaust pipes unveil the undeniable DNA of cars with the SRT badge. Jeep’s Grand Cherokee SRT8's race-inspired, high-class interiors has an all-new SRT steering wheel with mounted paddle shifters, carbon fibre accents, and leather appointments, black Nappa leather and suede heated seats with sculptured bolsters and contrasting stitching.

Appropriate to its sporty charm, the all-new Grand Cherokee SRT8 has a three-cm lower, forceful profile revealing the undeniable and singular DNA of the SRT-badged vehicles. The outside has practical design traits that augment the car’s athletic and strong look, which includes a liftgate spoiler, five-spoked 20” alloy wheels, all-new wheel flares, practical black twin heat extractors on the front hood, and a twin sport exhaust system.

The single-piece fascia has all-new LED multi-functional daytime running lights. The emblematic, body-coloured seven-slotted front grille has a singular black-screen background and chromed bezel inserts adding to its forceful poise.

The integrated lower front grille is glossy black, and an all-new designed belly pan has integrated brake ducting that improves cooling and fading. Finishing the all-new front end is a new bonnet with practical twin black heat extractors for additional HEMI engine cooling. At the back, a distinct single-piece fascia has an individual air diffuser and offers a twin-sport exhaust system.

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