Production of 2015 Chrysler 200 to start early next year

Article by Anita Panait, on July 18, 2013

Chrysler Group LLC will commence building its redesigned 2015 Chrysler 200 sedan in early 2014 at its Sterling Heights site in Michigan. Chrysler will stop output of the 2014 model in December to prepare the site for production of the 2015 model and a new midsize sedan touted to replace the Dodge Avenger.

Chrysler is hoping that overhauling the models will help them become more competitive against with the Toyota Camry, the Honda Accord and Ford Fusion. The redesigned Chrysler 200, the Dodge Dart and the new 2014 Jeep Cherokee will be underpinned by so-called CUSW platform. The platform was originally developed by Fiat SpA and is also used in Europe by Alfa Romeo.

Chrysler has implemented a five-week shut down at its Sterling Heights plant since July 1 to start preparing for the new models. During the shutdown, Chrysler will link the assembly plant with newly constructed paint and body shops.

Chrysler recently showed off the new 425,000-square-foot paint shop, which is part of the carmaker’s $850-million investment in a number of its facilities in Michigan. The carmaker invested $165 million to build the 1-million square-foot body shop. The investments affirm Chrysler's commitment to the Sterling Heights facility, which was once scheduled for a closure.

The new 2015 Chrysler 200 comes with an exterior with a design that will showcase the Chrysler brand’s new “face.” This is matched with a thoughtful interior that is superbly crafted. An excellent driving experience is guaranteed by a chassis based on the Alfa Romeo and the automatic nine-speed transmission, which is a first for its segment.

Further, customers will be given the option to choose between two world-class engines. It also has a highly advanced all-wheel-drive system plus paddled shifters and a sport mode to allow for a more engaging driving experience. With highway fuel economy estimated to be 35 mpg, this is a vehicle that many customers will surely look forward to driving.

For the mid-size sedan class, the 2015 Chrysler 200 will come with the best safety features. With cutting edge technology that is easy to use, drivers and even passengers will always be connected. Chrysler said that its latest offering was proudly created in Michigan. This includes the designing, engineering, and finally the actual manufacturing.

Specifically, this is the Sterling Heights (Mich.) Assembly Plant, or SHAP, of the Chrysler Group. While this facility was initially set to be closed, a major investment that’s at least $1 billion resulted in various changes. There is now a fully-robotic body shop and a new paint shop that makes use of cutting-edge technology. Assembly area was upgraded as well.

This combination results in the world-class craftsmanship that is present in the 2015 Chrysler 200. Chrysler revealed that the 2015 Chrysler 200 will have a U.S. Manufacturer's Suggested Retail Price at $21,700, which does not include the $995 destination fee. Clearly this is a sedan that customers will appreciate and be proud to own.

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