Production version of Mini Superleggera still on the clouds

Article by Christian A., on March 23, 2015

Those hoping for a Mini roadster based on the Superleggera concept may have to wait for a while to see whether it would materialize or not. Mini’s top executive, Peter Schwarzenbauer, said that parent BMW has yet to approve such version, but said he is pushing for the approval of the production model.

The UK’s Car magazine recently reported that a version of the Superleggera two-seat roadster would go into production in early 2018, this giving Mini a sporty boost. In January, AutoBild reported that BMW and Toyota are in talks over an entry-level car for Mini that would be dubbed as the Mini Minor.

Schwarzenbauer remarked has been a big fan of the Superleggera since it was unveiled in May 2014 at the Villa d’Este concourse d’elegance near Como, Italy. As for the possibility of a new entry-level Mini, he said that he doesn’t see “a smaller car than the current one.”

Schwarzenbauer said that for this year, they expect Mini to top the 303,030 vehicles sold in 2014, although they see its volume not to keep growing by 20 percent as it has in January and February. He said the first-quarter comparison is quite misleading since at the beginning of 2014, Mini phasing out the previous-generation Mini three-door.

He noted that the three-door Mini hatchback is outselling the recently launch five-door Mini. He said that the order inflow is 60 percent for the three-door and 40 percent for the five-door.

In the segment as a whole, however, five-doors account for between 70 percent and 80 percent of sales. Schwarzenbauer remarked that the brand needs an electric variant since it is an urban brand, noting that EVs are most suitable for cities. “Electrification of Mini is very important.”

If you liked the article, share on:

Topics: mini, production

Comments

Recommended

Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Mercedes-Benz just made an announcement that the 2018 E Class Cabriolet has finally landed in the United States. If you had not known, the E Class will be positioned in...
by - November 22, 2017
After a somewhat successful fray into the automotive market in China, the resurrected German automobile brand Borgward is finally heading to Europe, bringing along with it the Borgward BX7 sports...
by - November 22, 2017
Automotive industry veteran Bob Lutz has once again spoken out against Tesla. Known as one of Tesla Motors’ greatest skeptics, Lutz had stated two years ago that the Silicon Valley...
by - November 22, 2017
Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries