Production version of Mini Superleggera still on the clouds

Article by Christian A., on March 23, 2015

Those hoping for a Mini roadster based on the Superleggera concept may have to wait for a while to see whether it would materialize or not. Mini’s top executive, Peter Schwarzenbauer, said that parent BMW has yet to approve such version, but said he is pushing for the approval of the production model.

The UK’s Car magazine recently reported that a version of the Superleggera two-seat roadster would go into production in early 2018, this giving Mini a sporty boost. In January, AutoBild reported that BMW and Toyota are in talks over an entry-level car for Mini that would be dubbed as the Mini Minor.

Schwarzenbauer remarked has been a big fan of the Superleggera since it was unveiled in May 2014 at the Villa d’Este concourse d’elegance near Como, Italy. As for the possibility of a new entry-level Mini, he said that he doesn’t see “a smaller car than the current one.”

Schwarzenbauer said that for this year, they expect Mini to top the 303,030 vehicles sold in 2014, although they see its volume not to keep growing by 20 percent as it has in January and February. He said the first-quarter comparison is quite misleading since at the beginning of 2014, Mini phasing out the previous-generation Mini three-door.

He noted that the three-door Mini hatchback is outselling the recently launch five-door Mini. He said that the order inflow is 60 percent for the three-door and 40 percent for the five-door.

In the segment as a whole, however, five-doors account for between 70 percent and 80 percent of sales. Schwarzenbauer remarked that the brand needs an electric variant since it is an urban brand, noting that EVs are most suitable for cities. “Electrification of Mini is very important.”

Topics: mini, production

If you liked the article, share on:

Comments

Recommended

What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
A couple of days ago, Ford came out with their pursuit-rated F-150 Police Responder, and we were quite impressed with what it has to offer. And we are pretty sure...
by - July 26, 2017
Aside from fronting Honda’s annual summer tour, pop rock band OneRepublic was also given an opportunity to customize a 2017 Honda Civic Type R. The car is a one-off and...
by - July 26, 2017
Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo...
by - July 26, 2017
Romanian automotive media publication cars.ro earlier said that the new Ford Fiesta will no longer be offered in the United States. Robert Stiller, Ford’s vehicle program manager for the B-segment,...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries