As you may know already, few days ago we announced you that GENII Capital may take a bigger stake in Group Lotus, the well-known sports car manufacturer owned by Malaysian carmaker Proton. Reading the news on the Internet, Proton denied the reports which appeared online and said that these were "untrue" and "highly speculative in nature." Proton also added that its priority is to ensure that the Lotus business plan is executed.
As you may know already, Lotus unveiled plenty of concepts back in September 2010 at the Paris Motor Show and now the market waits for these vehicles. Lotus is planning to double its global cars sales to 7,000 units by 2015 and looking at the 2,700 units sold this year we must admit that they have plenty of work and must launch new models asap in order to boost sales.
"Proton and Lotus have reached a juncture whereby the market is eagerly waiting for Lotus' new products and all our energy and efforts have to be channelled towards achieving this critical goal," said the official statement, according to Autonews.
Lotus recently debuted during the 80th International Geneva Motorshow its latest offering, the 2011 Elise. With this new version, Lotus presents various changes and enhancements made to make sure that it retains its class leading position. The first Elise was introduced 14 years ago and this agile 20-seat lightweight mid-engine sports car would later revolutionize the market. Under the new Elise, the company made sure that it continued to have its core values in terms of performance by being lightweight. It also had the performance of a supercar but with the economy similar to a city car.
The body of this new version represented the evolution of the iconic design of the Elise. While it does have the style and character of the first version, it now had a modern and pure look with a purposeful stance that is reminiscent of the Evora. Not surprisingly, the design of the 2011 Elise is the same with all Lotus models as it manages to mix functional efficiency with a thrilling combination of dramatic style. It now has a new sculptured front with the access panel, front clam, and new bumper, all combining to result in the Elise having a wider appearance and bolder road presence.
At the rear, its new engine is covered by that unique twin-spine engine cover while just below it is the new bumper design that has been wrapped tightly with the more aggressive diffuser. The rear bumper in particular now has a rear license plate. By having new headlamp units that have uniquely sculpted lighting guides in LED and that incorporate both the direction indicators and daytime running lamps, the 2011 Elise is able to give the classic design a more modern twist.
There is still the Lotus mouth and with the sculptured forms, both have been delicately enhanced in order to make the look more dynamic and crisper. Since the lamp functions were repositioned, this allows for a clean and broad surface in the middle of the fenders.
The fenders, when joined with the more pronounced splitter and the smooth corner intakes, result in a broader and more planted posture. The new model follows the theme of purity and this is seen through the cooling openings. Since these openings are finished using an aluminum lightweight mesh, it ensures that the new model still has that classic sporting quality.