PSA and Renault cars featured in Hollywood movies

Article by Christian A., on March 24, 2014

Struggling French carmakers PSA/Peugeot-Citreon and Renault are getting a global marketing boost from Hollywood's film industry as their vehicles get featured in new movies shown in silver screens around the world. For instance, the spy thriller "3 Days to Kill" contains several scenes of the Peugeot RCZ R and 208 GTi cars cruising through the streets of Paris as the its main character -- played by Kevin Costner – takes on terrorists as a freelance hitman for the CIA.

According to Peugeot, the movie portrays the brand as very Parisian and stylish. On the other hand, the science fiction film “The Zero Theorem” features the Renault Twizy two-seat EV as the preferred mode of transportation in a future London.

Renault is promoting its link to the film on its TV channel while Peugeot has launched an ad campaign in France to attract potential buyers into its dealerships for test drives. Peugeot is also offering participants of a “3 Days to Kill” trivia contest on its Web site a chance to win movie tickets, a weekend trip and a Peugeot bicycle.

It was during the 2013 Goodwood Festival of Speed that Peugeot first revealed the RCZ R. For those familiar with the famous Sports Coupé, this is the super-performance variant. This particular model evolved from the brand’s knowledge in driving experience and design. Peugeot Product Director Xavier Peugeot shared that all of the strength of style of this new model is improved by the dynamic performance.

He added that the R version of this new model can deliver 270 bhp, which is sure to make any sports car enthusiast more than happy. Product Manager RCZ Xavier Nicolas meanwhile said that the brief was indeed ambitious. It was to develop, he said, a version of the RCZ that would have top-specification and have high-performance. He added that it was important that it would continue to have the qualities of convenience and comfort needed for daily use. It was just as important that the new model would have low fuel consumption and reduced CO2 emissions, he said further.

Peugeot Sport Director Bruno Famin on the other hand said that it was impossible not to answer the sporting success and passion created by the RCZ Peugeot Sport, one developed for racing. Peugeot Sport created a series that was even sportier, he continued, and the performance of this new version is an all-too obvious step. As mentioned, the RCZ R can deliver 270 bhp and this is owed to the 1.6-liter displacement engine.

With CO2 emissions measuring 145 g/km, it is clear that this newest offering from Peugeot has the performance and the unparalleled efficiency. In order to be able to make the most out of this power, the RCZ R has been fitted with a Torsen differential to have grip efficiency as well as dynamic sensations, both at a very high level. The RCZ R will be officially unveiled during the Frankfurt Motor Show to be held in September 2013. Sales are expected to begin in the early part of 2014.

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Topics: psa, renault, movies

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