PSA names Arnaud de Lamothe as marketing and communications chief

Article by Anita Panait, on September 18, 2012

French carmaker PSA/Peugeot-Citroen has appointed Arnaud de Lamothe as its new marketing and communications director, replacing Xavier Duchemin. Lamothe currently serves as assistant director of PSA's Dongfeng Peugeot Citroen Automobile joint venture in China. He will report to his new post effective Nov. 1, 2012.

Duchemin, on the other hand, was appointed as the sales director of Peugeot's French operations in June. Lamothe’s appointment marks the second time this September that PSA called its top executives from China. On Sept. 3, 2012, PSA announced that it has appointed Maxime Picat as the new chief of the Peugeot brand, replacing Vincent Rambaud, who will exit the carmaker for personal reasons.

Picat will commence his duties in Peugeot starting Oct. 1, 2012. He is currently the chief of Dongfeng Peugeot Citroen, a post he has held since last year. Lamothe will be responsible for Citroen's communications and marketing strategy, which entails advertising campaigns, brand image management, and social media initiatives. Lamothe became a part of Citroen in 1995, starting in the brand's sales division for the French market.

He was named as director of Citroen's operations in Croatia in 2002 and in the Netherlands in 2005. Five years later, Citroen named Lamothe as assistant director of Dongfeng Peugeot Citroen in 2010. Duchemin, on the other hand, joined Citroen in 1991 as chief of direct marketing for its UK unit. After that assignment, Duchemin was named to different executive positions at Citroen, including as the managing director of Citroen's operations in Austria and the UK. He was appointed as director of marketing and communications in 2009.

If you liked the article, share on:

Topics: psa



It’s a given that Sports Utility Vehicle could never take on a supercar. A Mercedes G-Class for instance, or even a Mitsubishi Outlander, would find it hard to outperform a...
by - March 19, 2018
BMW has great news as they have recently launched a 2018 X2 sDrive28i in the United States. And if you do not know what that means, it basically is a...
by - March 19, 2018
Earlier this week, we talked about Volkswagen’s plans to halt the production of the US spec Passat for a few weeks during spring. And now, we just learned new things...
by - March 17, 2018
In the past couple of months, there have been a number of special edition McLarens that have been released in the past few months. Some of these include the 720S...
by - March 16, 2018
The Lamborghini Huracan LP580-2 has been out in the market for about 2 years now, with the last number in the model’s name indicating that the vehicle has a two...
by - March 16, 2018