PSA names Arnaud de Lamothe as marketing and communications chief

Article by Anita Panait, on September 18, 2012

French carmaker PSA/Peugeot-Citroen has appointed Arnaud de Lamothe as its new marketing and communications director, replacing Xavier Duchemin. Lamothe currently serves as assistant director of PSA's Dongfeng Peugeot Citroen Automobile joint venture in China. He will report to his new post effective Nov. 1, 2012.

Duchemin, on the other hand, was appointed as the sales director of Peugeot's French operations in June. Lamothe’s appointment marks the second time this September that PSA called its top executives from China. On Sept. 3, 2012, PSA announced that it has appointed Maxime Picat as the new chief of the Peugeot brand, replacing Vincent Rambaud, who will exit the carmaker for personal reasons.

Picat will commence his duties in Peugeot starting Oct. 1, 2012. He is currently the chief of Dongfeng Peugeot Citroen, a post he has held since last year. Lamothe will be responsible for Citroen's communications and marketing strategy, which entails advertising campaigns, brand image management, and social media initiatives. Lamothe became a part of Citroen in 1995, starting in the brand's sales division for the French market.

He was named as director of Citroen's operations in Croatia in 2002 and in the Netherlands in 2005. Five years later, Citroen named Lamothe as assistant director of Dongfeng Peugeot Citroen in 2010. Duchemin, on the other hand, joined Citroen in 1991 as chief of direct marketing for its UK unit. After that assignment, Duchemin was named to different executive positions at Citroen, including as the managing director of Citroen's operations in Austria and the UK. He was appointed as director of marketing and communications in 2009.

Topics: psa

If you liked the article, share on:

Comments

Recommended

A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries