PSA/Peugeot-Citroen signs tie-up with Dongfeng Motor Group

Article by Christian A., on March 28, 2014

A framework agreement for Dongfeng Motor Group and the French government to inject fresh capital into PSA/Peugeot-Citroen has been signed. The signing of the agreement -- which would result to Dongfeng and France taking matching 14-percent stakes in PSA -- was graced by French President Francois Hollande and visiting Chinese President Xi Jinping.

President Hollande remarked that agreement turns PSA into a carmaker of global dimensions with presence on all markets. He remarked that the partnership is no longer just about selling, but about investing together. The tie-up allows PSA and Dongfeng to further expand their existing Chinese joint venture to co-develop vehicles, hike production as they try to capture a larger share of Chinese vehicle market and sell their offering in Asia.

Incoming PSA chief executive Carlos Tavares is now tasked to turnaround the carmaker’s lossmaking operations in Europe; stop its financial bleeding in Latin American; deliver on its plans in China; and handle its slumping operations in Russia. The agreement had pitted chairman Thierry Peugeot against his cousin Robert over the dilution of the family's stake and loss of control.

Robert Peugeot, who leads the family's holding company FFP, said in a radio interview that it is normal to have discussions and differing opinions “when you pass major milestones.” He noted that when the day for decisions comes, they are taken unanimously.

PSA is banking on China to turnaround its fortunes, vowing to near-triples sales with Dongfeng to around 1.5 million vehicles by the end of the decade. A spokesman disclosed that in PSA’s Chinese venture with Changan, the carmaker expects to sell out its annual production capacity of 200,000 upscale DS vehicles by 2016.

If you liked the article, share on:

Comments

Recommended

After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries