PSA Peugeot Citroen’s China venture is on track with import of DS models

Article by Christian A., on February 17, 2012

Changan PSA Automobile (CAPSA), the car venture of PSA Peugeot Citroen in southern China, has disclosed that they are on track with their plan to introduce the DS models in the country in the second quarter. This statement dismisses a media report that stated otherwise. CAPSA intends to establish 16 dealership outlets in the country initially and 13 are currently being constructed, the venture revealed.

The company further disclosed that it will then increase the number of outlets by 100% by the end of 2012 in 20 major cities such as Guangzhou, Shanghai and Beijing.

Unnamed executives have been cited by the Shanghai Securities News as saying that CAPSA might have to delay its plan to sell imported DS models because it was having a difficult time in searching for dealers who are willing to handle the brand due to the conditions associated with the construction of the new outlets. CAPSA, a venture with China Changan Automobile Group, is the French automaker's second automobile venture in China.

PSA also manufactures vehicles in partnership with Dongfeng Motor Group Co Ltd. In 2011, the Dongfeng venture achieved sales of 404,139 units, compared with General Motors Co.'s annual tally of 2.56 million in China and Volkswagen AG's 2.26 million.

Also last year, Citroen inked an agreement with Changan to manufacture the DS5 luxury SUV in China at a 200,000-unit capacity facility in Shenzhen. Initially however, the DS5 will be imported together with the DS3 and DS4.

Citroën reveals that when it comes to the DS5, it is a model that exemplifies innovation as well as being a visionary. Not only does it showcase emotion but it also stimulates the imagination and becomes an object of pleasure. Overall it makes each drive a truly distinct one. One of the most unique features of the DS5 is how aerodynamic it is, given that the tight lines have a flowing quality to them providing a hint to the amazing drive.

On the rear section, the model’s place on the road is highlighted even further as it sits on the wide tracks. The width is further accentuated by the bumper especially with the twin exhaust pipes integrated to it. Highlighting the width as well are the trademarked six light guides. Meanwhile the front section has features that reveal immediately that it is indeed part of the DS line-up.

These include the sharp look that is highlighted by the signature LED light, the grille that is plated in chrome and houses the chevrons, and the oversized air intake. However, it is through the sides that the DS5 is able to fully show its own character. It displays not only the vitality but the possibility of having a well-appointed interior. The way the sides have been sculpted result in an interesting play between light and dark.

Its light in particular is reflected through the chrome thin sabre that starts from the edge of the headlamp and goes all the way to the windows in the front. The sabre itself has been made in one piece and marks the style of the exterior. Meanwhile the shadows on the side are a result of the recessed curves found in the rear wing and that are themselves the distinctive quality of the DS range.

That the DS5 is designed this way is not surprising as it has been inspired by the brand’s C-Sport Lounge concept car. For the DS5, Citroën wanted a production version that would go even further. Everything about the DS5 is a surprise, from the singular proportions, to the style, and even the recognizable profile. The body appears to have the appearance of a shooting break but with the Gran Turismo’s spirit inside it.

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Topics: psa, citroen, peugeot, china

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