PUMA and Ferrari have entered into a new agreement for a long-term extension of their current partnership wherein the international sport-lifestyle company will remain to be the official licensing partner of Ferrari products as well as the official supplier of team and racewear for Scuderia Ferrari.
After six years of working together with much success, the new deal will allow PUMA to continue developing Ferrari-licensed apparel, footwear and accessories for sales and distribution around the world.
While the Formula One race calendar is entering and expanding into new markets, the international profile and reputation of the sport continues to grow. This led in a projected growth in the sales performance of Ferrari-licensed product around the world. The partnership is one of the most commercially valuable licensing relationships for both Ferrari and PUMA.
They will be creating a completely new collection, which will be launched later this year.
PUMA has the longest heritage in motorsport. In addition, its fire retardant technology has revolutionized driver racewear by maintaining the optimal performance of comfort and safety as it radically reduces weight.
With the partnership, PUMA continues to supply Scuderia Ferrari with the newest technological innovations in team and racewear, allowing Felipe Massa and Fernando Alonso to compete for the Drivers' and Constructors' Championships while dressed in the safest and lightest race suits in Formula One.