Qoros plans to expand its lineup

Article by Christian A., on October 15, 2013

Qoros, the start-up brand based in China, plans to expand its lineup. There will soon be hatchback and estate versions of the Volkswagen Jetta. For now, Qoros is increasing the output of its Jetta -size 3 saloon. Qoros chief designer Gert Hildebrand said that the new platform of the company is versatile and can be used in a range of vehicles from a VW Golf-size hatch to a big seven-seat SUV.

Qoros’s new platform posted impressive scores in the Euro NCAP crash tests. This platform is set to use a common 2,690 mm wheelbase, but it could be shortened by 50 mm overall to build a rival to the Golf. It can also be extended by 130 mm more to make a BMW 5-series-size model.

Making it even more flexible is how its rear overhang was engineered. It may be shrunk by 70 mm and stretched by up to 230 mm. The ride height can be varied by as much as 200 mm. In addition, the platform can accommodate three different seat heights. It can go 70 mm higher for the upcoming hatch-based crossover and even higher for the SUV being planned.

It’s obvious from the design sketches that were released that Qoros began early work on a large saloon and a seven-seat SUV, which are both particularly significant in China. Qoros’ strategy is dependent on its ultra-flexible architecture and the low number of unique major components in its corporate parts bin.

Having these considerably cuts engineering investment and production complexity. For instance, Qoros is offering only two 1.6-liter petrol engines, in turbocharged and naturally aspirated forms.

It also only has two transmissions available: a six-speed manual and a six-speed dual-clutch automatic. The company said that so far, it has not invested much more than £600 million, even after having built an engineering platform from scratch and having built two new body styles and spent for a new factory location.

Qoros won't be able to use the letter "Q" as part of the name of a new sedan planned for Europe and China after Hamburg's civil court granted Audi a temporary court injunction. Qoros aims to launch a compact sedan named the GQ3 in China in the second half. The same sedan will be launched in Europe towards the end of 2013. Qoros said that Audi’s complaint had been a shock since the company had filed the GQ3 trademark at the European Trademark office and had given Audi a formal notification.

Qoros is a partnership between Chery, a China-based automaker, and Israel Corporation, an investment firm.

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