Quality reputation of Chrysler at stake on current spat with NHTSA

Article by Anita Panait, on June 10, 2013

The refusal of Chrysler Group LLC to heed the request of the United States National Highway Traffic Safety Administration to recall 2.7 million Jeep models due to fire risks may damage the carmaker’s reputation for quality. The NHTSA have proposed that Chrysler recall around 2.7 million 1993-2004 Jeep Grand Cherokee and 2002-07 Liberty units after an investigation found that fuel tanks mounted behind the rear axle of these vehicles could pose fire risk.

Chrysler chief executive Sergio Marchionne, however, declined the proposal, saying that the concerned vehicles are safe. Chrysler claims that vehicles have no defect and met or exceeded the safety standards in place at the time of their production. The carmaker noted that the safety record of the concerned vehicles does not stand out statistically.

Executives at Chrysler are also wary of nodding to an agreement in which the carmaker would be required retrofit old vehicles to meet current notions of safety.

Jim Hall, auto industry analyst at 2953 Analytics, remarked to Automotive News that sometimes, "no" is the right answer despite the risks. He noted that that there are times when the carmaker’s data doesn't match with NHTSA's, which is the current case, adding that the agency is “overreacting.” He quipped that that it will be interesting to see how things “shakes out."

Indeed, the stakes are high for Chrysler’s refusal to recall the concerned vehicles. The carmaker’s decision could leave a negative impression to vehicle owners that it is placing profits above safety. Chrysler’s move may damage its reputation for quality and may even cost more than engaging in a recall. It should be noted that it is the same impression that shook off Toyota during and after its unintended-acceleration case in 2010. [source: automotive news - sub. required]

Topics: chrysler, nhtsa

If you liked the article, share on:

Comments

Recommended

A couple of days ago, Ford came out with their pursuit-rated F-150 Police Responder, and we were quite impressed with what it has to offer. And we are pretty sure...
by - July 26, 2017
Aside from fronting Honda’s annual summer tour, pop rock band OneRepublic was also given an opportunity to customize a 2017 Honda Civic Type R. The car is a one-off and...
by - July 26, 2017
Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo...
by - July 26, 2017
Romanian automotive media publication cars.ro earlier said that the new Ford Fiesta will no longer be offered in the United States. Robert Stiller, Ford’s vehicle program manager for the B-segment,...
by - July 26, 2017
The Nurburgring is the one track that many automakers want to hold a record of, because only the best of the best do. This time, a group of extraordinary passionate...
by - July 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries