Ram gets a 5-year business plan too but no Dakota successor

Article by Christian A., on May 6, 2014

Fiat Chrysler Automobiles announced the five-year business plan of its Ram brand and the most surprising thing is that a major update will come in 2017 and not in 2016 as it was expected. The long-rumored Dakora successor is not in company’s plan unfortunately.

According to Ram’s five-year business plan, the Ram 1500 will receive a minor facelift in 2015, while a year later the Ram Heavy Duty will receive the same makeover.

As we said, the major update for the Ram pickup truck will arrive in 2017, while in 2018 we expect the new Ram heavy duty pickups. Ram is also planning to increase its commercial vehicles sales as well as its number of dealers dedicated to commercial customers from 332 to 900.

For those who don’t know, Ram introduced the ProMaster in 2013 and according to brand chief Reid Bigland, the new vehicle based on Europe’s top-seling cargo van a.k.a. Fiat Ducato, has already captured 18 percent of the North American market, but sales are expected to grow.

The Ram ProMaster will receive later this year a 3.0-liter diesel engine, while the brand will launch a smaller cargo van called ProMaster City, based on the Fiat Doblo, this fall.

2014 Ram 1500 will come with an all-new, 3.0-litre EcoDiesel engine, along with the TorqueFlite eight-speed automatic transmission. The engine produces an exceptional blend of class-leading fuel economy, unmatched torque, and remarkable functionality.

Prices on the 2014 Ram 1500 begin at $24,200, with $1,095 in destination fees. The select V-6 EcoDiesel with TorqueFlite eight-speed automatic transmission is $2,850 more than a similar Ram 1500 with a 5.7-litre HEMI V-8 with Torqueflite eight-speed transmission.

Another new feature for the 2014 Ram 1500 is front park assist and it comes with many economy, comfort, and emissions-friendly components such as a variable displacement compressor; pulse-width modulated blower; humidity sensor; and the latest in a/c refrigerant technology.

The 2014 Ram 1500 has class-leading fuel efficiency with numerous inventive, fuel-economising systems like: 8-speed automatic transmission, stop-start, thermal management, pulse-width modulation, and adaptive aerodynamics, such as grille shutters and air suspension.

The 2013 Ram 1500 won a trifecta rarely seen in its segment: Motor Trend's Truck of the Year, The North American Truck of the Year, and Truck of Texas. Building on the highly applauded vehicle, the 2014 Ram 500 EcoDiesel will continue its class-leading fuel efficiency title and to build on the innovation benchmarks in a segment that is among the most loyal to customers in the industry.

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Topics: ram, plan

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