Range Rover Evoque enters final-phase testing

Article by Christian A., on August 29, 2010

The final testing phase for the Range Rover Evoque has started but rather than keep this hush-hush, the company is using these testing sessions to market the model. Throughout the world, hundreds of Evoque prototypes will be exposed to the toughest climates and conditions.

In each of the 10 key cities of the world, Land Rover will introduce one car that it has dressed up in funky camouflage.

Watch out for these awe-inspiring cars in the following cities: London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow. Many of Land Rover's 3,500 engineers are participating in the Evoque test program.

Special teams have also been created to go to 20 countries to prove that the Evoque can perform well in extreme conditions, ranging from the desert to the Arctic and from German Autobahns to Tokyo city traffic.

A GPS mapping trail of the 10 key cities is actually what's on the special camouflage of the 10 prototypes, with the cars saying 'Hello' to their respective cities.

The new Range Rover Evoque is expected to win against even the harshest conditions when Land Rover commences its sale next summer. Murray Dietsch, director of Land Rover programs, quipped that the development stage was very important in the year leading up to the launch of the new Range Rover Evoque.

Dietsch remarked that Land Rover's team of experienced and skilled engineers worked on a tight schedule to make sure that the Range Rover Evoque will be a top quality vehicle when it is offered to customers. Touted as Land Rover's lightest, smallest, and most fuel-efficient model, the Range Rover Evoque will be sold in about 160 markets around the world.

Press Release

All-New Range Rover Evoque Prototypes Go Undercover

The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe for trial in the toughest climates and conditions.

Land Rover is making no secret of the operation - its design team has fitted ten prototypes with funky camouflage wraps, to introduce the new car in ten key cities worldwide.

Ordinarily prototypes are disguised for discretion, but these ten are intended to be seen. The funky camouflage imagery is actually a GPS mapping trail of ten key cities for Evoque, with each vehicle saying 'Hello' to its city. It signals the eagerly awaited global launch of the new Evoque.

These unmissable vehicles represent London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow and will all be spotted testing around the globe. They are just a small proportion of the hundreds of pre-production cars that will be rigorously evaluated over millions of miles to ensure the new Range Rover Evoque surpasses the highest standards of quality and reliability when it goes on sale in summer 2011.

Teams of engineers will travel to 20 countries to pit the Range Rover Evoque against the most extreme conditions on earth, ranging from the Arctic to the desert, from German Autobahns to Tokyo city traffic. Alongside the engineers, Land Rover is working with 120 unique component suppliers and carrying out in excess of 17,000 individual tests to examine every separate part and system.

Like all Range Rovers, the new Evoque will have been proven against all the elements when it goes on sale next summer.

"The development stage is crucial in the year leading up to launching the car," said Murray Dietsch, director of Land Rover programmes. "No stone is left unturned; we have a team of experienced and skilled engineers who will work to a tight schedule to ensure we have a top quality vehicle to offer our customers."

The new Range Rover Evoque is the smallest, lightest and most fuel-efficient model the company has ever offered, and will be sold in 160 markets around the world.

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