A new strategy is evident in Land Rover’s brand new lineup, which features new styling, highly advanced platforms, and smaller engines. The lineup includes a totally new Range Rover as well as a new Range Rover Sport. The brand’s platform portfolio has also been streamlined. Four different platforms were used by the brand until recently.
These are the Ford-borrowed EUCD platform used on the Land Rover LR2 and the Range Rover Evoque; a standalone platform for the old Defender; an integrated body-on-frame platform for the LR4 and the Range Rover Sport; and a standalone platform taken from the first-generation BMW X5 for the now defunct, third-generation Range Rover.
Very soon, Land Rover will retain the Evoque and the LR2 on their existing platforms while every other model will utilize versions of the new, lightweight D7 platform introduced with the new Range Rover. It appears that it has become unlikely that Land Rover will soon release the Range Rover Evoque Convertible, which was shown in concept form at the 2012 Geneva Auto Show last year.
Fans were optimistic about this model when the crossover cabrio debuted. It’s probable that Land Rover’s model to rival the Nissan Murano CrossCabriolet won’t get approval for production after all. Taking off the top of the Evoque hurts the appeal of its shape.
Its sloping roofline had always been a visual highlight. There are reports that rather than the convertible, Land Rover will present a variant of the Evoque with a panoramic roof that really opens. Also, don’t expect the brand to offer any more posh Evoques with exorbitant prices.
The unveiling of the Evoque Convertible Concept may lead to the entry of the first ever premium convertible SUV. This concept was developed through a team led by none other than Gerry McGovern, Land Rover Design Director. The team used the success of the Evoque as its foundation while continuing to follow the practice of Land Rover in building and later, in leading new market segments. As a soft-top convertible concept, it was the Range Rover Evoque Coupe that served as an inspiration with a premium roof system that is retractable and comes with the Roll Over Protection System.
It therefore manages to merge the comfort of a four-seat vehicle with a drop down tailgate on top of its versatility and capability. Since it was developed with the brand’s design DNA at its core, it carries the brand’s characteristics like delivering all-terrain capability with a command driving position. This is why this concept vehicle is currently shown to look at the various reactions and assess whatever potential there is for a new white space product from the brand. With regards to the convertible body style of the Evoque Convertible, this was made possible with minimal changes not only to the torsional rigidity but even the weight.
Even then, it still has the unique shape and rising waist line. Meanwhile the hood has been placed in the clean and narrow finisher and the mechanism of the roof is housed just under the belt-line. It is fitted with the Titan 21-inch silver wheels that have been finished in Causeway Grey metallic paint. The interior is just as excellent given the different award-winning technologies of the brand equipped.
It also comes with Park Assist, surround cameras, and Terrain Response. It even has the best in its class infotainment system with the dual-view 8-inch touch screen. Those who want to listen to music can enjoy it through the sound system supplied by Meridian, Britain’s audio experts. Still on the interior, it comes in Ivory and Lunar which has leather seats that display athletic perforated panels and contrast Ivory stitching. Sharing his thoughts on the concept, Director McGovern related that the Evoque had given itself to the wonderful notion of a convertible.
This concept, he added, is not the standard design implementation of the convertible but it balances the lines of the Evoque in order for it to continue to have that unique shape while creating something new and, hopefully, highly desirable.