Redesigned 2015 Nissan Titan will be a more serious competitor to the Ford F-150

Article by Christian A., on January 22, 2013

Nissan North America is very optimistic about its redesigned 2015 Nissan Titan, which is targeted at the Ford F-150, with an expectation that its sales will increase by 460%. It will feature a bigger model range and engine options.

Pierre Loing, vice president of product and advanced planning and strategy for Nissan North America, Inc., told Edmunds in an interview that attaining sales of 100,000 is “certainly possible." He added that there may be a “recipe” to get a portion of this big segment.

The Detroit 3 considers the full-size pickup market to be its most profitable segment. For 2012, combined sales for Chevrolet, Ford, Ram, Toyota and Nissan totalled to about 1.6 million units, the reason for Nissan deciding to try this market at least one more time.

Since sales started in 2003, the Nissan Titan has been struggling. After peaking at almost 87,000 sales in 2005, sales had dropped considerably. In 2012, Nissan sold just 21,576 Titans. In comparison, the Ford F-Series pickup was the top-selling vehicle for decades, amounting to 645,316 sales in 2012. Loing said that Titan sales declined since the model line wasn't wide-ranging enough to appeal to a wide range of light-duty pickup consumers.

For instance, just one engine, a V8, was offered since it was introduced. He said that engine choices will be offered on the redesigned pickup. He declined to indicate how many. This lineup was also restricted to just two models: an extended cab and a crew cab. Nissan is also planning a regular cab. It will also revise the pricing structure. The current Titan is more of a premium lifestyle pickup, targeted at the weekend boater towing a trailer for instance. The planned redesign includes lower-priced models.

Following the arrival of the new Nissan Titan XD flagship at dealerships, the Japanese carmaker is setting its sights on the debut of the standard Titan at the upcoming 2016 Chicago Auto Show.

Rich Miller, Director of Product Planning for Trucks, SUVs and Commercial Vehicles for Nissan North America as well as Chief Product Specialist for Titan and Titan XD, remarked that the Titan XD and the standard Titan – as member of the same family – strong resembles each other, especially with their shared rugged exterior styling. He added that while the Titan half-ton is up against the rest of full-size pickup segment, the new Titan XD bridges the gap – in terms of cost and capability -- between half-ton and full heavy-duty pickups. Miller quipped that, together, the Titan and Titan XD should cover around 85 percent of the total full-size truck market.

Although they are from the same family, the Nissan Titan is underpinned by a different chassis from the Titan XD. Miller noted that that Titan and Titan XD don’t have any common chassis components, and even have different lug nuts. At a length of around 228.1 inches, the Titan is around 14.7 shorter than the XD. However, both trucks have the same width (79.5 inches) and the same cab size.

When launched, the new Nissan Titan will be available in two drive configurations (4x2 and 4x4); three cabin configurations (Crew Cab, King Cab and Single cab); three bed lengths (5.5 feet, 6.5 feet and 8 feet feet) and five trim levels (S, SV, PRO-4X, SL and Platinum Reserve).

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