Redesigned 2015 Toyota Yaris arrives with a price tag of $15,670

Article by Christian A., on July 27, 2014

2015 Toyota Yaris subcompact will have a starting price of $15,670, including shipping, when it goes on sale in early August. The base Yaris will have a price that is $415 higher the 2014 standard model. 2015 Yaris is being offered in standard, premium and sport trim. It will come with a navigation system as a dealer-installed option.

Coming as standard will be Yaris Entune audio, which includes a 6-inch touch screen, iPod connectivity, hands-free phone capability and voice recognition. Power comes from a 106-hp, 1.5-liter, 16-valve four-cylinder engine featuring variable valve timing intelligence.

The engine could be paired with either a five-speed manual transmission or a four-speed automatic gearbox. While the subcompact car segment has been particularly strong in the US, the Yaris dropped 29 percent to 8,532 vehicles in the first six months of 2014.

AutoPacific analyst Dave Sullivan said remarked that the model “doesn’t have or do anything extraordinary to make you want to buy it,” adding that the subcompact is a “no-frills Toyota experience.” According to Sullivan, customers typically are looking for something “big and cheap.”

He noted that a competing subcompact - the Nissan Versa - offers a more spacious interior for a reasonable price at $12,800. Likewise, the Versa could travel a longer distance than the 2015 Yaris -- an EPA rating of 35 mpg city and highway combined to 32 mpg.

Sullivan remarked that customers are looking for the most fuel-efficient, cost-efficient car.

Also, the base 2015 Yaris offers offer just minimum standard features, with buyers needing to shell out $1,600 to get the limited trim line, priced at $17,330 including shipping, and to avail of standard features like cruise control, power mirrors and remote keyless entry.

If you liked the article, share on:

Comments

Recommended

Nissan is commencing sales of the 2019 Nissan Altima on October 3, 2018 in the United States. As expected, the Japanese carmaker has already divulged the details and specs of...
by - November 26, 2018
Sports utility vehicles are still in heavy demand. Ford knows this very well as the American carmaker has seen sales of its SUVs surge dramatically by 28 percent in the...
by - November 26, 2018
BMW’s European customers who are looking forward to have a new range extender version of the 2019 BMW i3 (BMW i3 REx) will have to bear a bad news from...
by - November 26, 2018
Imagining the future of automotive luxury more than three decades from now seems to be a daunting task. It would be hard for a typical person imagine such future without...
by - November 21, 2018
Can a Dacia Duster be compared with a Ford Mustang? It would be difficult to do so as these vehicles compete in different categories and segments, have different price points...
by - November 20, 2018