The 2015 Toyota Yaris subcompact will have a starting price of $15,670, including shipping, when it goes on sale in early August. The base Yaris will have a price that is $415 higher the 2014 standard model. 2015 Yaris is being offered in standard, premium and sport trim. It will come with a navigation system as a dealer-installed option.
Coming as standard will be Yaris Entune audio, which includes a 6-inch touch screen, iPod connectivity, hands-free phone capability and voice recognition. Power comes from a 106-hp, 1.5-liter, 16-valve four-cylinder engine featuring variable valve timing intelligence.
The engine in the new Toyota Yaris could be paired with either a five-speed manual transmission or a four-speed automatic gearbox. While the subcompact car segment has been particularly strong in the US, the Yaris dropped 29 percent to 8,532 vehicles in the first six months of 2014.
AutoPacific analyst Dave Sullivan said remarked that the new model “doesn’t have or do anything extraordinary to make you want to buy it,” adding that the subcompact is a “no-frills Toyota experience.” According to Sullivan, customers typically are looking for something “big and cheap.”
He noted that a competing subcompact - the Nissan Versa - offers a more spacious interior for a reasonable price at $12,800. Likewise, the Versa could travel a longer distance than the 2015 Yaris -- an EPA rating of 35 mpg city and highway combined to 32 mpg.
Sullivan remarked that customers are looking for the most fuel-efficient, cost-efficient car.
Also, the base 2015 Toyota Yaris offers offer just minimum standard features, with buyers needing to shell out $1,600 to get the limited trim line, priced at $17,330 including shipping, and to avail of standard features like cruise control, power mirrors and remote keyless entry.
The Toyota Yaris received a facelift for the 2015 model year, featuring a new front-end design inspired by the smaller Aygo. The front end of the new Yaris is marked by a large trapezoidal grille that along with the upper grille creates an “X” shape. The grille is flanked by redesigned headlights fitted with LED daytime running lights and bordered on the top by a new front hood with an aggressive design.
Furthermore, the 2015 Toyota Yaris boasts of new wheel designs and a revised rear end with new taillights and a new air diffuser integrated into the rear bumper.
As for power sources, the new Toyota Yaris is provided with the same engine lineup found on the current models, and that includes the 1.0- and 1.33-liter petrol engines as well as the 1.4-liter diesel and hybrid powertrains.