Renault considering a return to the US market

Article by Christian A., on August 29, 2010

Renault is considering returning to the US market to sell cars and SUVs, a Wall Street Journal report claims. Renault left the market in 1987, which is the year that the Alliance and the Encore stopped rolling out of AMC factories. Even as Nissan entered the fold, there have been no concrete plans for its return to US shores.

Gerard Detourbet, head of Renault's entry-level vehicle division, said that the company is studying a move to North America, and the vehicle that could influence the decision is the low-cost Duster SUV.

Dacia in Romania is currently building the Duster but as soon as production is increased, this will eventually be sold as a Renault. Another factor that would be considered in Renault's US return is its success in emerging markets like South America and Eastern Europe.

Reportedly, Detourbet doesn't intend for Renault to enter the U.S. market with just one vehicle like it did with the Alliance in late 1982. Rather, he favors a family of affordable vehicles as the best approach.

Renault's Logan line is already established in many parts of the world; hence, it's possible it could be reworked for U.S. duty at some point in the future.

It's unlikely though that Renault would be moving back within 3 to 5 years. The challenge is that retrofitting the Duster for the US will make it heavier, more expensive, and without a diesel engine.

If you liked the article, share on:

Comments

Recommended

As seasons change, temperatures rise and fall. The changes affect our preferences when it comes to driving cars. Therefore, Aston Martin introduces the new DB11 Volante or convertible, and it...
by - October 16, 2017
Aston Martin may be known for building many of the stylish Bond cars we see on the big screen but nobody really knew how it can get super aggressive when...
by - October 16, 2017
Today, manual transmissions have become rare in mainstream cars and are more commonly found in performance cars within the $20,000 to $40,000 range. However, the selection of affordable, three-pedal performance...
by - October 16, 2017
We expected to see the BMW i8 Roadster at last month’s 2017 Frankfurt Motor Show, but it never made an appearance. So the question on fans’ lips now is when...
by - October 16, 2017
Jaguar has just released the first official image of its newest offering, the new Jaguar XEL. Essentially the long-wheelbase version of the Jaguar XE compact sedan, the new Jaguar XEL...
by - October 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries