Renault creates two top leadership roles to replace COO Carlos Tavares

Article by Christian A., on September 15, 2013

Renault confirmed that it will be naming a chief performance officer and a chief competitiveness officer to replace Chief Operating Officer Carlos Tavares, who departed the company. They will be reporting to CEO Carlos Ghosn. These executives will be heading two managing boards. While one board will concentrate on developing and manufacturing vehicles, the other one will handle marketing and sales.

These two new positions actually split Tavares’ job. Tavares had left the COO position after announcing that he aims to lead an American automaker. The chief competitiveness officer will manage design, product and programs, engineering, purchasing, manufacturing, supply chain, quality and IT.

On the other hand, the executive's group will support the development of an appealing product range while guaranteeing vehicle quality and lowering costs. Furthermore, the performance group leader will supervise growth and commercial strategy. Renault said that the group will concentrate on “growth, market share and profitability of sales." Renault has yet to announce who will lead these boards.

This reorganization means that Ghosn will handle operational responsibility at Renault. Ghosn also operates Nissan Motor Co. and the alliance between the two automakers. Renault aims to revitalize the Alpine sports-car marque and grow the Initiale Paris insignia into an upscale brand.

Renault is also the owner of Dacia. In 2011, Tavares was named as the head of Renault's daily operations as Ghosn's lieutenant. His colleagues were surprised by his statement that he wants to run General Motors Co. or Ford Motor Co.

In an Aug. 14 interview with Bloomberg, Tavares said that Ghosn intended to stay with Renault and so instead, he hopes to run a U.S. automaker. Tavares had previously led Nissan's North American operations under the Renault alliance. [source: automotive news - sub. required]

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