Renault hopes that more people will get to like the Zoe subcompact electric car enough to buy it. Renault pointed out its extended driving range and low running costs as its highlights. The company believes that the Zoe hatchback will be its top seller among its lineup of electric vehicles that includes the Fluence Z.E. sedan, Kangoo Z.E. small van and the Twizy two-seater.
During the car’s launch, Bouvier, marketing director for Renault's zero emissions range, said that the Zoe is the first mass-market EV offered at a low price. Renault said that the Zoe's maintenance costs will be 20% lower than combustion engine cars since the EV doesn’t need oil changes and doesn’t come with other costs linked to combustion engine cars.
In addition, customers will save fuel costs since a full charge costs is priced below two euros in Europe for a 150-km driving range. In France, the Zoe has an entry-level price of 13,700 euros after a government rebate of 7,000 euros.
Each customer has to pay 79 euros every month to lease the Zoe's battery pack. It also costs between 600 euros to 1,000 euros to get a home charging unit installed.
According to the company, Zoe buyers can charge the car at over 20,000 public charging stations throughout Europe. Bouvier said that the Zoe's target customers will primarily be suburban residents who live in houses where there is room for the charging unit.
Renault ZOE is out to set a new golden standard in the automotive industry, one where electric mobility is easily accessible to anybody. This signifies a huge step forward for the industry as well as for Renault.
The 115-year brand has proved to us time and time again its capacity to bring ground-breaking technology available to everybody. ZOE is the insignia of Renault’s strategic blueprint – Drive the Change 2016 – and the forefront of the Renault Z.E. range. It fuses all of Renault’s electrical expertise in a compact and appealing look at a reasonable price.
With its world premiere at the 2012 Geneva Motor Show, Renault ZOE emerged on the French market at the end of 2012, before its upcoming world-market release in March 2013. It will be introduced in other European countries in the succeeding months.
THE BEGINNINGS OF ZOE DESIGN
Built from scratch as an all-electric car, Renault ZOE is a supermini with clean, flowing lines. The exclusive front end highlights the new brand identity with its outgoing, irresistible looks. The blue effect of the logo, dark-tinted windows and headlamps distinguishes ZOE as an electric vehicle. Displaying the idea of clarity, the cabin seeks to generate a relaxing, zen vibe with materials that are plush to the touch.
A design adventure dating back to the end of 2008
At the end of the Davos Forum in January 2008, Carlos Ghosn broadcasted the objective of the Renault brand to retail a range of four electric cars. The flagship model was project X10, a supermini built as an all-electric car, aimed at the mass market. This overarching mission was put into the abled hands of the pre-project teams, who validated its technical and economic practicality on December 16, 2008.
This became the starting point of the design operations, classified on a competition basis. The brief delivered on January 21, 2009 affirmed that the design should be outgoing and encouraging for an ingenious, reliable all-electric car.