Renault Kadjar expected to become a top-seller in Europe

Article by Christian A., on January 29, 2015

Renault is expecting its Kadjar compact SUV to become one of the best-selling models in the segment in Europe with foreseen sales of 118,000 units in 2016, which is its first full year of sales. That places the Kadjar just behind the Nissan Qashqai and the Volkswagen Tiguan compact SUVs, according to data from IHS Automotive.

Renault disclosed the SUV’s name but didn’t divulge technical details and photos, which would be presented on a Feb. 2 press event. The Kadjar will be unveiled at the Geneva auto show in March. According to Renault spokesman, the Kadjar will be underpinned with the same platform that underpins the best-selling Qashqai.

In 2014, the Nissan sold 203,549 units of second-generation Qashqai while VW sold 150,300 Tiguans in Europe. At third is the Kia Sportage, with sales of 96,333 units, according to data from JATO.

IHS analyst Ian Fletcher remarked while the Kadjar and the Qashqai both come from the Renault-Nissan alliance, the French carmaker has to compete in popular segments in Europe to appeal to customers and support its manufacturing base.

He said that Renault might decide to capture previous customers who have shifted brands due to its lack of a competitive compact SUV. While Renault has the Koleos compact SUV, European sales of this model dropped 12 percent in 2014 to just 7,423 units.

Renault Kadjar C-segment crossover borrows a number of design cues usually seen on SUVs, saloons and estates. In particular, the Kadjar borrows a number of powerful cues from the Captur concept car – the Explore petal of Renault’s design strategy -- that conveys adventure, strength and dynamism. It also borrows the emotional, sensuous cues of the DeZir concept car, which represents the Love petal of Renault’s design strategy. The new Kadjar is designed to inspire passion, as communicated through its Flame Red finish.

Interestingly, the new Kadjar features a distinct design that isn't usually found in other crossovers in the C-segment. Its bold character and seductive personality are born from the fact that the Kadjar stands out from the rest of vehicles in its segment. Its compact nature and dynamic stance are helped by its distinct dimensions of 4.45 meters in length, 1.84 meters in width and 1.60 meters in height.

It features a front end that conveys strength and assertive character. This is made possible by the chrome strip that runs across its headlights, a design cue that also makes the Kadjar seemingly wider. When viewed from the sides, the new Kadjar reveals fluid lines, muscular wings as well as door that fit flush with the side sills. Likewise, the crossover exudes dynamism and strength through its sculpted sides and powerful shoulders.

The rear end of the Kadjar, on the other hand, features a bumper that is cleverly integrated with the bodywork, conveying the fact that the crossover is a high-quality vehicle.

Aside from its emotionally appealing nature, the new Kadjar is injected with number of design cues that identify it as a crossover.

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