The Volkswagen Passat has been so successful in the upper-medium market that Renault is targeting it as it develops a large saloon. This model from Renault will be positioned above the Laguna in its lineup. This model, which doesn’t have a name yet, is still subject to the approval of Renault officials. The earliest that it could arrive is in 2016.
Renault’s marketing chief Stephen Norman confirmed that it is developing a rival for the Passat, which is the No. 3 upper-medium car in the UK in 2011. The top two in this class are the Vauxhall Insignia and BMW 3-series. Norman wants Renault’s new offering to be another strong alternative to these two top-sellers in the class and the Ford Mondeo.
Norman suggests that the UK is a major market for this new car. About 13% of UK car sales are from the upper-medium sector. About half of the upper-medium car market is in the UK and Germany.
Norman said that to be successful in this market, it has to do well in those countries. He said that this new car may have similarities to the Renault Samsung SM7, a saloon that’s only available in Korea. Renault is now finalizing the concept for a Laguna replacement that may be arriving in 2015.
Renault Talisman, along with the Estate that has saloon qualities, is set to actively be part of Renault’s renewed and upgraded high-end range. The company’s plant in Douai, France, will manufacture both types.
Since its media unveiling on July 6, 2015, the Talisman and the Estate will be shown at the Frankfurt Motor Show this year. The show will be open to the public on September 17, and the Talisman will go on sale in Europe at the end of 2015.
The name embodies the Renault saloon’s strength. The model names selected by Renault represent the character and styling in every market they are available.
Fitting the tradition, the alluring name Talisman is meant to summon the concepts of strength and protection while still being easily pronounced and understood worldwide.
The three syllables can be easily spoken naturally but can still emphasise the vehicle’s strong character and energy. Strong, sporty lines and technological innovations combine in this model to communicate safety and security.
The genuine sensory experience offered by the Talisman allows for an intensely enjoyable drive.